Subject:
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Re: Another way to market Lego Bricks
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Newsgroups:
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lugnet.dear-lego
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Date:
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Thu, 6 Jan 2000 01:05:10 GMT
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Viewed:
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995 times
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In lugnet.dear-lego, Mark Tarrabain writes:
> > I'm an AFOL and an avid LUGNET reader. The topic of Lego Direct has
> > been on a lot of peoples minds and while thinking about it, I had an idea
> > (although not a new one).
> > Have you considered selling Lego Bricks through some sort of Multi
> > Level Marketing? People could hold "Lego parties" like others do for
> > Pampered Chef, Tupperware, Creative Memories or whatever. You could invite
> > just parents or parents and kids.
>
> I, for one, would not be too keen on this idea.
>
> For one thing, why would people bother with MLM's when they can buy
> directly from Lego Direct? The only way would be to not allow people to
> buy directly from LEGO, but rather, only through their agents, which
> sorta defeats the term 'Direct' in the Lego Direct name, doesn't it?
>
> Secondly, I've had more than one bad experience with assorted MLM's, and
> am less than keen on repeating the them even once more (please... don't
> email me and tell me that my experiences were the exception. Trust that
> if you were in my position, you would probably feel the same way).
> Anyways, if LEGO were to go this route, I seriously doubt I could bring
> myself to deal with them any further.
Ditto. It's a fine line between pyramid structure and pyramid scheme, and it's
very easy for an individual marketter(sp?) to cross, even in a legit structure.
James
http://www.shades-of-night.com/lego/
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Message has 1 Reply:
 | | Re: Another way to market Lego Bricks
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| (...) has (...) You didn't read my original post close enough. The price would be the same as it is now for ordering through S@H. You would just indicate that you bought it because you went someone's party. The person buying the Legos pays the same. (...) (24 years ago, 6-Jan-00, to lugnet.dear-lego)
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Message is in Reply To:
| | Re: Another way to market Lego Bricks
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| (...) I, for one, would not be too keen on this idea. For one thing, why would people bother with MLM's when they can buy directly from Lego Direct? The only way would be to not allow people to buy directly from LEGO, but rather, only through their (...) (24 years ago, 6-Jan-00, to lugnet.dear-lego)
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