Subject:
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Re: VP of Lego Direct @ Brickswest 2002 Transcript
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Newsgroups:
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lugnet.castle
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Date:
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Sun, 10 Mar 2002 15:03:14 GMT
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Viewed:
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987 times
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In lugnet.castle, James Stacey writes:
> Fair point about the books but the driving force behind HP is the hype. lots
> of very popular books do very well, but its the hype that translates into
> the childrens marketing market. As far as I know JKR has finished scribbling
> the last of the books so they will come out, but whether the Films and the
> merchandising (ie LEGO) continue strong is doubtful. Star Wars is a strong
> brand and has a strong collectibles market. Whereas I know for a fact there
> are lots of adults who buy the star wars LEGO sets, I doubt whether the same
> can be said for HP, and so the adult readership of the books is going to
> have very little impact on the marketing side.
>
> --
> James Stacey
I have to agree with you on that point...the HP line was geared for
children. Yes, a lot of adults follow (including me) HP very closely. Even
I am not that impressed with the HP Lego line, and I'm a major enthusiast of
it (read: Lego Freak).
I do like the one piece roof tops, all the tan pieces, the red train
windows... (lego should put out a red train window pack!!) the hair pieces
which I find very nice....(I absolutely LOVE Hermione's hair!!!)
Can't wait for Ginny's Minifig, along with the "Muggle Flying car" from the
Chamber of Secrets. The HP sets out later this summer, Crabbe and Goyle,
Quidditch set are definitely nice also...
Benjamin Medinets
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Message has 1 Reply:
 | | Re: VP of Lego Direct @ Brickswest 2002 Transcript
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| (...) Yeah. The models are a bit too simplistic though. When I build, I'm looking for a challange, not something that will take me five minutes to build, and then set on my shelf to gather dust. (...) The tan parts and the train windows are (...) (23 years ago, 10-Mar-02, to lugnet.castle)
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Message is in Reply To:
| | Re: VP of Lego Direct @ Brickswest 2002 Transcript
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| Fair point about the books but the driving force behind HP is the hype. lots of very popular books do very well, but its the hype that translates into the childrens marketing market. As far as I know JKR has finished scribbling the last of the books (...) (23 years ago, 25-Feb-02, to lugnet.castle)
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