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In lugnet.color, Mark Chan wrote:
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The credibility of the Lego Promise – to never alter important things about
Lego – has been uncomfortably shaken. The Promise sounds especially hollow
when it is repeated after this unprecedented color change.
Even worse, what happens to the credibility of a parent who has told his or
her child, “Lego is good because it will always work and stay the same”?
In our rapidly changing world, there is great comfort to both parent and
child to have a quality toy, a Promise and a stable company they can believe
and trust in.
Please return us to your previously unbroken record of consistency by making
the classic gray, dark gray and brown colors available again. Lego bricks
represent creativity, but they also represent a constancy that transcends
time – much like a parent’s constant love for his or her child.
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Have you ever watched a child (10 and under) play with LEGO? Quite often the
brick size and shape is way more important than the colour. Take a look at the
“kid creations” in the LEGO Magazine. Things are made of all different colours
put together. Most kids are never going to have huge quanities of bricks all in
one colour, although I’m sure they wish they did, but they don’t let this stop
them.
I don’t think this can be approached in a “your hurting the kids”/heart-strings
kind of way. Bricks fitting together is what matters most to parents and kids,
and the bricks still fit together, so LEGO still “works” and has stayed the
same.
This issue has to be approached as a “we adults are upset and we spend a lot of
money on your product” kind of issue.
-Greg
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Message has 1 Reply:
Message is in Reply To:
 | | Color change: **CEO Draft Letter**
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| I've drafted a letter, and had my wife review for grammar, context and presentation. By way of credentials, my wife has worked as both a full time external communications, and internal executive communications writer in a Fortune 100 company for (...) (19 years ago, 30-Nov-04, to lugnet.color, lugnet.lego, lugnet.general, FTX)
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