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Subject: 
Re: Color Change - Final Update
Newsgroups: 
lugnet.general, lugnet.lego
Date: 
Wed, 5 May 2004 20:56:11 GMT
Highlighted: 
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In lugnet.general, Jan-Albert van Ree wrote:

<Frustration Warning!>

Only if you choose to view it that way. (I tend to be a "on the bright side...."
kind of guy) To me, this is the AFOLs saying something (we're upset that things
changed suddenly), and the company reacting ( locking these new colors so that
you feel confident that we aren't going to change them again, and never again,
will we make changes like this without AFOL input)

But how can we trust those words, if you already broke those words, despite your
corporate values and such?

First off, when did I (or anyone from LEGO) ever previously say we were locking
colors and no changes would ever be made? I don't recall ever having done that.
And I'm not sure our corporate values make any stance about never changing our
core system in any way. (In fact, if they did, since the values were developed
well before the LEGO system, we wouldn't have a LEGO system at all)

Sorry Jake, but apart from changing the stud
dimension LEGO committed one of the worst mistakes any such company could make
and it seems it hasn't learned from it. Like Jojo said, you slap us and then
again afterwards, just to make sure the point comes across.

OK, I have to tell you, this frustrates me a bit. Because we have maintained our
decision and not backed away from it, you are saying that we aren't learning
anything? Despite having announced several things this morning that very very
clearly show that not only have we a) admitted the mistake (repeatedly), b)
taken actions to avoid these mistakes in the future, and c) announced these
intentions publicly in writing, we are still "slapping" you on the face?

Then in an effort to ensure that you (the AFOLs) are completely informed and
kept in the loop on on what's going on, we are "slapping" you again??

Honestly, I think that approaching this as "LEGO has slapped the AFOL" is
completely off base. That makes it sound like we purposely went out of our way
to upset the AFOLs. Nothing is further from the truth!

Look at how for instance model railroading companies introduce changes. Marklin
decided to stop making the old Marklin M track (the metal bedding) around 1990
if memory serves me correct. However the supplies lasted for several more years,
solutions were introduced so people could transfer gradually etc etc.

So they still made the change, right? They made the change, but they did it in a
way that is more acceptable to you, right? Let's focus on the productive and
talk about ways to ease our transition.

Let me, once again, say this very clearly so that no one can ever say LEGO
hasn't apologize for the problems.

====
Representing the LEGO Company, I apologize for a poor implementation of a major
change. We made a mistake in the way that this change was made, and we are
taking all efforts to ensure we don't end up in this same situation again.
====

Now, from your Marklin example, they made the change, and they did it in a way
that made it easier for their hobbyists to make the switch. I've been asking
for, digging for, and trying to pry info from the global AFOL community about
the best way, moving forward, to ease this transition.

I know this change is not welcomed, and was implemented poorly (see apology
above). But since we can't turn back time, and since the change is here to stay,
let's focus on the best way to ease into the transition.

*Is that by "locking" certain key parts in old colors for the forseeable future?
*Is that by focusing on getting wider access to the new colors?
*Is it by some other concept?

I'm honestly looking for your feedback on this issue. I'm asking what YOU think
is the best way to ease into the switch over.

Jake

---
Jake McKee
Community Liaison
LEGO Community Development



Message has 7 Replies:
  Re: Color Change - Final Update
 
(...) Jake, I for one really appreciate the considerable effort by yourself and LEGO in listening and responding to the feedback from a small group of consumers. I hope the negative responses here don't adversely affect future LEGO community (...) (20 years ago, 5-May-04, to lugnet.general, lugnet.lego)  
  Re: Color Change - Final Update
 
(...) <My opinion> The 'natural' transition to the new colors would be to have as many different elements as possible available in the *new* colors as soon as possible (bulk, mixed packs, etc). As long as only a few different parts are available, (...) (20 years ago, 5-May-04, to lugnet.general, lugnet.lego)
  Re: Color Change - Final Update
 
(...) Oh, and I forgot: It would be *very* handy to have a fuller list of 'frozen' colors, to know what to concentrate on... -- Anders Isaksson, Sweden BlockCAD: (2 URLs) (20 years ago, 5-May-04, to lugnet.general, lugnet.lego)
  Re: Color Change - Final Update
 
In lugnet.general, Jake McKee wrote: <<snipped>> (...) Let me say seeing this apology shows this AFOL that Lego does care about us. (...) No doubt there. The parts packs being offered now are a very good start IMO. By "locking" in certain parts in (...) (20 years ago, 5-May-04, to lugnet.general, lugnet.lego)
  Re: Color Change - Final Update
 
(...) Read Jojo's statement, that's pretty much my point of view as well... (...) They managed to back it up with reasonable facts and managed to convince people it was a better product (and at a similair price level, which in that case was (...) (20 years ago, 5-May-04, to lugnet.general, lugnet.lego)
  Re: Color Change - Final Update
 
(...) The simple answer is you didn't. Ever. Not in so many words, at least. However, to quote the last sentence on p16 of the 2002 LEGO Brand Guide, "All LEGO elements, whether produced in Denmark or Switzerland, in 1958 or 2001, are fully (...) (20 years ago, 6-May-04, to lugnet.general, lugnet.lego)  
  Colour change: The best way to screw the Lego values
 
Jake, Again, it is not against you but those who made the decision. (...) Just for reference, freshly from the lego.com site: "Quality for the LEGO Company is about product quality, ethical values and a consistency in all of our actions that (...) (20 years ago, 6-May-04, to lugnet.general, lugnet.lego)

Message is in Reply To:
  Re: Color Change - Final Update
 
(...) But how can we trust those words, if you already broke those words, despite your corporate values and such? Sorry Jake, but apart from changing the stud dimension LEGO committed one of the worst mistakes any such company could make and it (...) (20 years ago, 5-May-04, to lugnet.general, lugnet.lego)  

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