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In lugnet.loc.uk, Larry Pieniazek writes:
> In lugnet.lego.direct, Huw Millington writes:
> > it's also available in the UK shop, price 80GBP.
>
> We've now seen three of these large scale dealiethings.
>
> I wonder how well they are doing? That is, what are the goals of these, is
> it opportunistic sales (do it because they're relatively easy to develop and
> since they use mostly basic bricks, relatively low cost production),
> something to build brand awareness (these would tend to get displayed, I
> would think) or something else entirely?
>
> Myself, they kind of leave me cold. But I don't have space to display
> everything I would want to display even from my own designs, much less my
> current collection, and I don't see them as an economical source of bulk.
>
> ++Lar
This is a good point. They are quite expensive. I know that shop sized
displays sell for a little less, and, although glued, are far more unique.
One would have to know the numbers sold to know if the are a money spinner,
but I expect it must be pretty borderline.
Offering instructions-only at low/no cost to increase bulk brick sales may
give them a better return.
Scott A
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