Subject:
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Re: Official LEGO storage boxes? For more than a hundred bucks each?!
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Newsgroups:
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lugnet.storage
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Date:
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Tue, 17 Jul 2007 19:04:05 GMT
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Viewed:
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11539 times
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In lugnet.storage, John Patterson wrote:
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My guess is that they were made in China and cost Lego about a dollar each.
Tack on another dollar for shipping to the distrabution center.
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This guess seems out of whack. Lego has pretty thin price margins comparatively
(just ask merchandisers what the ‘at cost’ price is for Lego to get an idea). I
don’t see why Lego would be jacking up the price for these storage bins but NOT
for everything else. Besides, whenever they try to market things in the USA, the
price margins are razor thin compared to everywhere else-- why should we expect
these to be any different?
But even moreso-- what do you think most US citizens would be willing to pay for
them? If they were for sale at $40 per shelf, they’d be selling like iPods to
teenagers. They’d move thousands of them REALLY quickly, because they LOOK
fantastic, they’re versatile, and they’d be affordable. If Lego’s cost were even
$20 per, they’d be making a KILLING at $40 per unit, selling them by the
proverbial barrelful. But at $100+, they’ll sell FAR fewer, and make way less
money (assuming the same $20 baseline cost for Lego).
Personally, I think these look like (and are priced like) high quality shelves,
and I’d be proud to have some. I don’t think I’d keep my Lego in them (because
it’s just inefficient for AFOL sized collections), but they look perfect to go
in (say) the front hall as a place to store shoes or boots, or in some other
room as a cute storage system. I also think they’d work well for schools, day
care centers, etc-- anywhere where there’s a chunk of Lego for kids to play with
that needs a sturdy storage system.
DaveE
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