Subject:
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Re: Episode 1 SW add in catalog: am I missing something?
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Newsgroups:
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lugnet.starwars
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Date:
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Sat, 27 Mar 1999 23:12:28 GMT
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Viewed:
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1552 times
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On Sat, 27 Mar 1999 18:46:25 GMT, "Brent Curtis" <bxu@zerg.com> wrote:
> In lugnet.starwars, Karim Nassar writes:
> > In the 1999 full catalog, there is a page that is advertising the Episode One
> > movies and sets coming out in summer...
> >
> > This add includes the phrase: "It's So Wizard!"
> >
> > Am I missing something? I thought I was at least as up with the times as any
> > mainstream marketing company... Is this a common phrase? Is it a line from • the
> > movies? What? And what in the world does it mean?
> >
> > My first thought on this is that it might be an artifact of translation... but
> > 1) I would think any ads regarding SW would originate in America, and 2) I
> > wouldn't think that such a horrible error could slip through...
> >
> > Would sombody set me straight?
> >
> > --Karim
>
> I've got it. Lucas is trying to coin a new phrase with the Star Wars movie and
> its hype. They're trying to introduce "wizard" as a term that we're all
> supposed to use in conversation. For example, "did you try that new Greek
> restaurant? Their baklava is just wizard!" Or, "have you seen the new
> Corvettes? Man, those things are wizard-cool." Or I could be completely wrong.
> Odds are in favor of it, in fact.
> Do or do not, there is no wizard,
> Brent
You might be right. It will interesting to see if it catches on. Personally,
I think it sounds dorky.
The Beatles tried this once - there phrase was "Gear". Sort of synomynous with
"Cool". Obviously, even the Beatles couldn't make it catch on.
-- Terry "It's so gear!" K --
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