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Subject:	Episode 1 SW add in catalog: am I missing something?
Newsgroups:	lugnet.starwars
Date:	Sat, 27 Mar 1999 03:02:06 GMT
Viewed:	488 times

In the 1999 full catalog, there is a page that is advertising the Episode One movies and sets coming out in summer... This add includes the phrase: "It's So Wizard!" Am I missing something? I thought I was at least as up with the times as any mainstream marketing company... Is this a common phrase? Is it a line from the movies? What? And what in the world does it mean? My first thought on this is that it might be an artifact of translation... but 1) I would think any ads regarding SW would originate in America, and 2) I wouldn't think that such a horrible error could slip through... Would sombody set me straight? --Karim

Message has 3 Replies:

		Re: Episode 1 SW add in catalog: am I missing something?
(...) the (...) My first thought was a mis-translation, as well, but I've heard the phrase mentioned on one of the Star Wars toy sites, (URL) in reference to a new poster. So there's something there, I just have no idea what it is. This probably (...) (25 years ago, 27-Mar-99, to lugnet.starwars)

		Re: Episode 1 SW add in catalog: am I missing something?
(...) the (...) I've got it. Lucas is trying to coin a new phrase with the Star Wars movie and its hype. They're trying to introduce "wizard" as a term that we're all supposed to use in conversation. For example, "did you try that new Greek (...) (25 years ago, 27-Mar-99, to lugnet.starwars)

		Re: Episode 1 SW add in catalog: am I missing something?
The deal is that Anakin says the phrase at least twice in the movie. Lucas is a weirdo! Pat J (...) (25 years ago, 27-Mar-99, to lugnet.starwars)

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