Subject:
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Re: Episode 1 SW add in catalog: am I missing something?
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Newsgroups:
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lugnet.starwars
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Date:
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Sat, 27 Mar 1999 21:35:37 GMT
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Viewed:
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570 times
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On Sat, 27 Mar 1999 03:21:37 GMT, Brent Curtis uttered the following
profundities...
> In lugnet.starwars, Karim Nassar writes:
> > In the 1999 full catalog, there is a page that is advertising the Episode One
> > movies and sets coming out in summer...
> >
> > This add includes the phrase: "It's So Wizard!"
> >
> > Am I missing something? I thought I was at least as up with the times as any
> > mainstream marketing company... Is this a common phrase? Is it a line from • the
> > movies? What? And what in the world does it mean?
> >
> > My first thought on this is that it might be an artifact of translation... but
> > 1) I would think any ads regarding SW would originate in America, and 2) I
> > wouldn't think that such a horrible error could slip through...
> >
> > Would sombody set me straight?
> >
> > --Karim
>
> My first thought was a mis-translation, as well, but I've heard the phrase
> mentioned on one of the Star Wars toy sites, http://yakface.com/, in
> reference to a new poster. So there's something there, I just have no idea
> what it is. This probably isn't very helpful, but it narrows the possibility
> of a mistranslation.
> --Brent
There was a debate about this very expression, either here or
on RTL. It is uttered by Anakin in the Episode 1 film. Means
"wicked", or "cool".
--
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