Subject:
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Re: 10152 Maersk promo ship comes back as 10155
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Newsgroups:
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lugnet.promo
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Date:
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Sun, 2 Jan 2011 14:12:10 GMT
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Viewed:
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17870 times
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In lugnet.promo, Benjamin Medinets wrote:
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In lugnet.promo, Dave Schuler wrote:
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I seem to recall that when the 10152 was released, TLG made a big noise
about how “Maersk Blue” was a limited production run and would never be
reproduced (or even reproducible, perhaps).
Is this another example of TLG nobly standing by its principles until
jettisoning those principles as unprofitable? Or am I misremembering that
story about Maersk Blue?
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Didnt we hear similiar noise earlier about a wide parts pallette (for Lego
Brand Retail) and trying not to use lots of SKU’s that it would be too
costly.... we are seeing TLC making unusual parts and seeing the new
catalogue with the 3 whole pages of ninjago.... need I say more????
I guess if you downsize your operations in North America and Western Europe
and move everything eastward, you can be quite profitable.
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An interesting point, but not quite the same thing IIRC. The Maersk Blue issue
wasn’t a matter of cost; it was (allegedly) a one-time production of a very
limited quantity of this very special color, never to be repeated.
Until it seemed profitable to do so, of course. And this way they get the
benefit of all of the first-round buyers who snapped up the expensive set as
well as the second-round buyers who’ll pay this time because they don’t want to
miss out again.
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Message has 1 Reply:
 | | Re: 10152 Maersk promo ship comes back as 10155
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| (...) I suspect the previous limited production run used a batch of pre-colored ABS granules. Now that many of the molding operations have converted to coloration at the machine, it may be easier to make special colors (ie Maersk blue) in limited (...) (14 years ago, 2-Jan-11, to lugnet.promo, FTX)
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Message is in Reply To:
| | Re: 10152 Maersk promo ship comes back as 10155
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| (...) Didnt we hear similiar noise earlier about a wide parts pallette (for Lego Brand Retail) and trying not to use lots of SKU's that it would be too costly.... we are seeing TLC making unusual parts and seeing the new catalogue with the 3 whole (...) (14 years ago, 2-Jan-11, to lugnet.promo, FTX)
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