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 Promotional / 1131
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Subject: 
10152 Maersk promo ship comes back as 10155
Newsgroups: 
lugnet.promo
Date: 
Sat, 1 Jan 2011 22:06:40 GMT
Highlighted: 
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    10152 Maersk Sealand
988 elements, 0 figures, US$75, 2004
LEGO > SYSTEM > Town > {Promotional} > {Maersk}

The 10152 Maersk Sealand promo from 2004 (MSRP 75 USD in the US, see above) seems to have come back as 10155... however TLG raised the MSRP to 120 USD. From the pics given on shop.lego.com I don’t see any difference in the sets but I could be missing something

Interesting that TLG decided to anticipate supply/demand? IIRC 120 was what these were going for on ebay for a long time (more or less)....



Message has 5 Replies:
  Re: 10152 Maersk promo ship comes back as 10155
 
(...) I seem to recall that when the 10152 was released, TLG made a big noise about how "Maersk Blue" was a limited production run and would never be reproduced (or even reproducible, perhaps). Is this another example of TLG nobly standing by its (...) (13 years ago, 2-Jan-11, to lugnet.promo, FTX)
  Re: 10152 Maersk promo ship comes back as 10155
 
(...) Anders, how are you planning to let this one sink? An iceberg would be cool. ;) /Tore (13 years ago, 3-Jan-11, to lugnet.promo)
  Re: 10152 Maersk promo ship comes back as 10155
 
I just think this: In terms of marketing, a re-release of the Maersk truck sets (URL) 1552>, (URL) and/or (URL) 1831> might be a more profitable option even, because in that case they can cash in on a much broader customer base. May you all make (...) (13 years ago, 3-Jan-11, to lugnet.promo, FTX)
  Re: 10152 Maersk promo ship comes back as 10155
 
Now, if only we had a Maersk Train Set... (URL) (13 years ago, 4-Jan-11, to lugnet.promo, FTX)
  Re: 10152 Maersk promo ship comes back as 10155
 
(...) Interesting given that I *just* came across the first edition in its original shipping box. I had nearly forgotten I even bought it and have been debating whether to open it or leave it sealed-in-box. -H. (13 years ago, 6-Jan-11, to lugnet.promo, FTX)

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