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 Promotional / 1132
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Subject: 
Re: 10152 Maersk promo ship comes back as 10155
Newsgroups: 
lugnet.promo
Date: 
Sun, 2 Jan 2011 05:24:40 GMT
Viewed: 
16907 times
  
In lugnet.promo, Larry Pieniazek wrote:
  

    10152 Maersk Sealand
988 elements, 0 figures, US$75, 2004
LEGO > SYSTEM > Town > {Promotional} > {Maersk}

The 10152 Maersk Sealand promo from 2004 (MSRP 75 USD in the US, see above) seems to have come back as 10155... however TLG raised the MSRP to 120 USD. From the pics given on shop.lego.com I don’t see any difference in the sets but I could be missing something

Interesting that TLG decided to anticipate supply/demand? IIRC 120 was what these were going for on ebay for a long time (more or less)....

I seem to recall that when the 10152 was released, TLG made a big noise about how “Maersk Blue” was a limited production run and would never be reproduced (or even reproducible, perhaps).

Is this another example of TLG nobly standing by its principles until jettisoning those principles as unprofitable? Or am I misremembering that story about Maersk Blue?



Message has 2 Replies:
  Re: 10152 Maersk promo ship comes back as 10155
 
(...) Didnt we hear similiar noise earlier about a wide parts pallette (for Lego Brand Retail) and trying not to use lots of SKU's that it would be too costly.... we are seeing TLC making unusual parts and seeing the new catalogue with the 3 whole (...) (14 years ago, 2-Jan-11, to lugnet.promo, FTX)
  Re: 10152 Maersk promo ship comes back as 10155
 
(...) As I recall, Jake McKee implied that Maersk Blue wouldn't be available again-- the company as a whole didn't really say anything at all. Then the AFOL community ran with it and made a huge deal over what Jake said. At the time, LEGO decided to (...) (14 years ago, 3-Jan-11, to lugnet.promo, FTX)

Message is in Reply To:
  10152 Maersk promo ship comes back as 10155
 
[LEGOSet 10152] The 10152 Maersk Sealand promo from 2004 (MSRP 75 USD in the US, see above) seems to have come back as 10155... however TLG raised the MSRP to 120 USD. From the pics given on shop.lego.com I don't see any difference in the sets but I (...) (14 years ago, 1-Jan-11, to lugnet.promo, FTX)  

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