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Subject: 
Re: Enter the LEGO(R) Design Challenge
Newsgroups: 
lugnet.mediawatch
Date: 
Wed, 28 Jul 2010 08:15:05 GMT
Viewed: 
27197 times
  
In lugnet.mediawatch, Joseph Gonzalez wrote:
   i’m gonna say right up front that i’ve already submitted a couple of ideas to this contest and i need it to be clear that i enjoy a lot of the products that the lego group produces BUT does it seem a bit like this is a REALLY EASY way for tlg to get a whole lot of ideas for future designs at relatively no cost? (check the rules, whatever you submit you surrender the rights to.)

It may sound underhanded at first glance, but that’s all standard boilerplate. It has the following effects:

1. If you submit an physical photo, you surrender your rights to that photo. They are not obligated to return it to you.

2. If they use it in the catalog (even if they aren’t selling it), you don’t receive any compensation beyond what is stated in the prize package. And you can’t sue them for publishing photos of your design.

3. If they already have something in development that’s similar or identical to your design, or if they unconsciously “borrow” from it, you can’t claim recompense (if you recall, there was a bit tiff over the similarity of the 4480 B’Omarr Monk to someone’s MOC version, and whether or not the set version was copied from the MOC).

4. If you post your design in the DesignByMe gallery, other customers can buy that design without you being compensated (which is standard for any DBM/LDD designs that are posted to the LEGO website).

5. Their rights do not expire, so if twenty years from now someone digs out the 2010 holiday catalog and sees something they like and want to incorporate into an official set (whether or not they realize it was a contest submission), they’re covered.

Yes, it does also allow them to purposefully take your design and turn it into a set without paying you a dime (even if you didn’t win), but mostly this looks like pretty typical CYA legalese. There was a CCG that I used to collect and play, and the company that designed the game would accept submitted ideas, but only if two criteria were met. The first was that whenever you sent them a submission, you preceeded the submitted idea with an exact copy of their standard boilerplate surrender of rights. The second was that you couldn’t have posted the idea online before submitting it to them (and possibly until after the idea was accepted as well).



Message has 1 Reply:
  Re: Enter the LEGO(R) Design Challenge
 
(...) thanks for the response, david. i understand and accept the rules. my main point was the cheap notion of 'let's have a contest to gather LOTS of ideas for (relatively) free rather than pay our on-staff designers to get creative'. ..jg (14 years ago, 28-Jul-10, to lugnet.mediawatch, FTX)

Message is in Reply To:
  Re: Enter the LEGO(R) Design Challenge
 
(...) i'm gonna say right up front that i've already submitted a couple of ideas to this contest and i need it to be clear that i enjoy a lot of the products that the lego group produces BUT does it seem a bit like this is a REALLY EASY way for tlg (...) (14 years ago, 27-Jul-10, to lugnet.mediawatch, FTX)

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