Subject:
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Re: WalMart, Clearance, Privacy
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Newsgroups:
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lugnet.market.theory
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Date:
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Mon, 24 Jan 2000 18:31:38 GMT
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Viewed:
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570 times
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I believe the reason for the zip code inquiry is to target areas for direct
mail flyers and newspaper advertisement... if you only have 5% of your
customers coming from a large remote area do you want to spend as much putting
a suppliment in their paper as an smaller area that you get 35% of your
traffic from?
As for the phone number... that may be fine for Domino's Pizza so they know
it's not a prank call against Caller ID and that I want my usual
order/delivery address, but I don't think the local hardware is going to bring
me a box of nuts and bolts so they get the "It's unlisted..." which it is.
Dave
> > Anyway, the other issue I wanted to mention is WalMart's new policy of
> > asking for your zip code when you make a purchase. I don't know how
> > anybody else feels, but as for me, I think it's none of their business
> > where I live (or what my phone number is - a practice which some stores
> > have started).
> >
> > I talked to 2 WM employees this weekend. The first one told me that she
> > *had* to have my zip code to open her register. When I went to the
> > second, I found out that that was not, in fact, the case. Just a piece of
> > useful information for those of you who don't like to give out personal
> > info like that.
> >
> > (I wonder if there are 'null zip codes' like there are 'null social
> > security numbers' - zips that are certain never to get assigned anywhere.
> > I wouldn't mind a list of those to use in such situations...)
> >
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Message has 1 Reply:
 | | Re: WalMart, Clearance, Privacy
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| David C. Pyatt wrote in message ... (...) You could always just give them some random zip, such as one from across the country (then you just need to figure out how to get a significant number of people to all give the same zip, making sure it (...) (25 years ago, 24-Jan-00, to lugnet.market.theory)
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Message is in Reply To:
| | Re: WalMart, Clearance, Privacy
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| (...) There are a few of those left at my local WM, i'm still waiting to see what happens there, though. (...) I don't see what harm can come from WM knowing what area of town you live in. They aren't going to canvas the entire zip code with (...) (25 years ago, 24-Jan-00, to lugnet.market.theory)
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