 | | Re: Fed UP!!!!!!!!
|
| (...) There are a lot of factors that should be considered there, though. Even many LUGNET users weren't sure which bulk packs were the old colors and which were the new, and it was really only publicized here on LUGNET, so it's unlikely that any (...) (22 years ago, 21-Jul-04, to lugnet.market.theory)
| | | | | Re: Fed UP!!!!!!!!
|
| (...) The big business case, it seems to me, is not our personal volume, but our influence on others by our activities. To pick just one example... How much is a 3 minute spot on a local morning newscast (in Detroit, say), extolling the virtues of (...) (22 years ago, 21-Jul-04, to lugnet.market.theory)
| | | | | Re: Fed UP!!!!!!!!
|
| (...) Lego revenue in 2002 was reported to be $1.6 billion. 5% of revenue is $80 million. You can play up a lot of scenarios with various AFOL numbers, but you'll find it takes a lot of buyers to reasonably account for $80 million in yearly sales. (...) (22 years ago, 21-Jul-04, to lugnet.market.theory)
| | | | | Re: Fed UP!!!!!!!!
|
| (...) I remember doing calculations long ago, using myself as a 'rough guess' and coming up with pathetically small numbers. Something like 1-2% of Lego's sales; and that was based on roughly how many AFOLs were 'out there', how much Lego said it (...) (22 years ago, 20-Jul-04, to lugnet.market.theory)
| | | | | Re: Fed UP!!!!!!!!
|
| (...) I have to agree with this theory. True Jake did say that AFOL's did represent a MERE 5% of sales, this does not account for the true value. Major stores do not keep track of who buys their stock (or who it is for). The actual adult fan (...) (22 years ago, 20-Jul-04, to lugnet.market.theory, FTX)
| | | | | 5% of what? (was: Re: Fed UP!!!!!!!!)
|
| Hmm, I probably should have changed the title with my previous post, so I'll do so now. (...) That might not matter depending on how they collect their data. If they do so by customer response forms packed in the sets, or online polls, they're (...) (22 years ago, 20-Jul-04, to lugnet.market.theory, FTX)
| | | | | Re: Fed UP!!!!!!!!
|
| (...) As well, for me, another factor is that TLC ahsn't lost this AFOL as a purchase source. Actually, I'm buying more right from TLC and less from garage sales/newspaper adds due to the convenience/don't have to clean 'em issue. Dave K (22 years ago, 20-Jul-04, to lugnet.market.theory, FTX)
| | | | | Re: Fed UP!!!!!!!!
|
| (...) I remember Brad saying at BF03 that it was 5% of sales. However, much of those sales are at Walmart, Kmart, Target - which doesn't collect stats on who the customer is or for whom the customer is buying (adults for kids vs. adults for adults). (...) (22 years ago, 20-Jul-04, to lugnet.market.theory, FTX)
| | | | | Re: AFOLs as a % of sales
|
| (...) And they'd be doing everything we ask for, instead of just doing a lot of the things we ask for. (Pick-a-Brick, bulk packs, Legends, etc...) JohnG, GMLTC (22 years ago, 20-Jul-04, to lugnet.market.theory, FTX)
| | | | | Re: Fed UP!!!!!!!!
|
| (...) Pretty sure that's sales. AFOL's probably number in the 10's of thousands at most, and child customers probably number in the 10's of millions. Assuming that guess is even moderately accurate, that'd put each AFOL buying enough annually to (...) (22 years ago, 20-Jul-04, to lugnet.market.theory, FTX)
|
|
