Subject:
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Re: Lego disappearing from shops?
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Newsgroups:
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lugnet.loc.uk
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Date:
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Fri, 12 Jan 2001 13:47:06 GMT
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Viewed:
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420 times
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> What's it like where you live?
In a word, rubbish. Less Lego than ever. We visited Glasgow recently and
very little to be seen there either. I know stocks will be low after
Christmas but the evidence is that this is not the only factor.
> I wonder how coincidental this is with the rise of shop@home in UK?
This is only a tiny part of it. Shop@home is very new and I doubt if Joe
public even knows about it yet - its just us die-hards so far.
Lego's direction seems to be dual-pronged - dumbed down action sets,
software et al aimed at today's lobotomised youngsters, plus high-quality
sets featuring real lego parts aimed firmly at the discerning adult buyer
(buying for himself and/or his children). In this latter respect they've
taken a similar line to British Airways, who no longer market to the
chattering classes, instead concentrating upon the full-fare and first-class
customers who bring in big bucks. Overall sales are lower, but the yield
makes up for it.
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Message has 1 Reply:
 | | Re: Lego disappearing from shops?
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| (...) Overall, I agree this has been the trend. Despite that, the LOM sets appear a little better than recent offerings... there is hope! (...) I am not sure which sets you mean. If you mean the RIS, and related sets, I must agree. Other than that, (...) (24 years ago, 12-Jan-01, to lugnet.loc.uk)
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Message is in Reply To:
| | Lego disappearing from shops?
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| What's it like where you live? I cant think of one toy store, or other retail outlet, in my area that has increased it's shelf space for lego in recent times. Quite the opposite, it seems to be gradually (and in some cases) rapidly disappearing. I (...) (24 years ago, 10-Jan-01, to lugnet.loc.uk)
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