Subject:
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Re: Lego disappearing from shops?
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Newsgroups:
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lugnet.loc.uk
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Date:
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Thu, 11 Jan 2001 11:09:19 GMT
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Viewed:
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443 times
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In lugnet.loc.uk, Jason J. Railton writes:
> In lugnet.loc.uk, Lawrence Wilkes writes:
> > What's it like where you live?
> > I cant think of one toy store, or other retail outlet, in my area that has
> > increased it's shelf space for lego in recent times.
> > Quite the opposite, it seems to be gradually (and in some cases) rapidly
> > disappearing.
> > ...
> > I wonder how coincidental this is with the rise of shop@home in UK?
> > regards
> > lawrence
>
> I suspect it's a general loss of business. I mean, Lego have done a
> 'Patene' with the Slizer and Roboriders, and are now doing the same with
> Bionicle - lots of big bright identikit-packages, with a fixed range, to try
> and force the shop to set aside the shelf space to stock the whole range.
> So, everything else is pushed aside, and are these selling well enough to
> justify it? Probably not.
I detest these sets. However, I expect they are making them money - given
the fact that we are on our 3rd generation on this stuff.
I know Lego had problems in this respect when Argos cut its range. That
said, they did sell out near me.
Scott A
>
> Added to that (as said before) competitors are producing sets that Lego
> won't - large sculptures, military models, toy soldiers, mecha etc. all at
> reasonable prices. Lego always took the high moral ground on combat toys,
> but now there's some competition they're losing out. An adult buying toys
> for kids wants more 'bang for bucks' (to lower my correspondence with an
> americanism) - Lego is the expensive, classy end of the market now. What
> are they doing about it? Well, they've tried merchandising, but Star Wars
> is only selling to adult collectors.
>
> I think the one chance they've got to get their business going again is the
> Harry Potter license - I'm sure this is going to be huge, but when? I just
> hope that Lego can get themselves noticed again.
>
> Jason.
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Message is in Reply To:
 | | Re: Lego disappearing from shops?
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| (...) I suspect it's a general loss of business. I mean, Lego have done a 'Patene' with the Slizer and Roboriders, and are now doing the same with Bionicle - lots of big bright identikit-packages, with a fixed range, to try and force the shop to set (...) (24 years ago, 11-Jan-01, to lugnet.loc.uk)
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