Subject:
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Re: Cheap Black Seas Barracudas anyone?
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Newsgroups:
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lugnet.loc.au
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Date:
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Thu, 17 Jul 2003 23:51:06 GMT
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Viewed:
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579 times
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In lugnet.loc.au, Kerry Raymond wrote:
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Target starts their sale
in 8 days time (or so the sign says).
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I too visited Target and saw a similar sign. And what did it make me do?
Instead of spending some money on Lego as I might have done, instead I think
“maybe I’ll wait for the sale in case the things I want might be cheaper”.
Now human nature being what it is, maybe I may have spent that money
elsewhere before the Target sale. So why do Target do this?
To my mind, advance advertising like this (especially in-store) is entirely
counter-productive. I read the sign as saying “Buy now and you will be
paying too much”. If I had not seen the sign, I might well have bought
something. Then when the sale commenced, the advertising of it may have
caused me to visit again and spend even more.
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Also, I would have thought that if you wanted to sell a lot of toys, a good time
to do that would be in school holidays. Which end today (in NSW at least).
So next week, there’ll be cheap LEGO in target. But Parents will have spent a
lot of money entertaining their children (or just having their children looked
after), and they will have bought cheap LEGO for the kids at KMart and TRU.
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James, as a retailer, does Target’s advertising make any sense to you?
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Sorry, but according to this post,
James will only reply to posts from me (not that there’s any shortage of them,
my social life being as rich as it is), so:
James, as a retailer, does Target’s advertising make any sense to you?
:-)
Cheers
Richie Dulin
| | Port Brique
Somewhere in the South Pacifique
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| | Misérable
Building a safer South Pacifique
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Message is in Reply To:
 | | Re: Cheap Black Seas Barracudas anyone?
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| (...) I too visited Target and saw a similar sign. And what did it make me do? Instead of spending some money on Lego as I might have done, instead I think "maybe I'll wait for the sale in case the things I want might be cheaper". Now human nature (...) (21 years ago, 17-Jul-03, to lugnet.loc.au)
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