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 LEGO Company / LEGO Direct / 4266
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Subject: 
Re: LD's Auctions (Re: Going once, going twice, sold!)
Newsgroups: 
lugnet.lego.direct
Date: 
Wed, 3 Apr 2002 07:55:42 GMT
Viewed: 
3065 times
  
"Suzanne D. Rich" <suz@baseplate.com> writes:
> In lugnet.lego.direct, Jake McKee writes:
> > All,
> > 
> > It is with great pleasure and enthusiasm that I announce the new LEGO
> > Auctions! Check out the new area of the online LEGO Shop at
> > http://shop.LEGO.com/eBay.
> > [snip]
> > - We will be auctioning Santa Fe Super Chief locomotive sets #0001-
> > 0010 over the next few weeks, starting with #0001.[snip]
> 
> (!!!) whoah. This strikes me icky.
> 
> Didn't the top response to polling on this at lego.com suggested the
> same?
> 
> Who will receive the money generated? LD?
> (LD will certainly benefit in plenty of other ways...)
> 
> I don't know much about limited editions, but, it seems kinda broken to
> have held those sets back from real customers when they were advertised
> as 10,000 available.
> 
> Sorry, but, I've just never seen this kinda thing.. I've probably just
> been in the dark - I'm not a collector - but it disturbs me to see LD
> generating their own collecting interest. I know we could all
> consciously choose to not bid, but that's unlikely to happen (esp. given
> what you've got the power to offer).
> 
> :-[
> 
> :-\
> 
> -Suz (who's rummaging for her S@H catalog now)

I totally agree with Suz, and find this very disturbing. These are items
whose "rarity" is totally artificial, coming from a planned commercial
operation rather than from actual market movements, and IMHO this is a
violation to the rules. Is this the marketing strategy with which TLC plans
to increase its presence on the market? What should we expect next?

I could agree with this auction only if the money went for some charity, but
this isn't clearly stated anywhere.

Mario



Message has 1 Reply:
  Re: LD's Auctions (Re: Going once, going twice, sold!)
 
(...) A violation of which rules? Doesn't a numbered, limited edition of anything automatically *create* rarity? Seems to me that most numbered, limited editions don't even offer the #1 unit to the public, preferring to give it to the president of (...) (24 years ago, 3-Apr-02, to lugnet.lego.direct)

Message is in Reply To:
  LD's Auctions (Re: Going once, going twice, sold!)
 
In lugnet.lego.direct, Jake McKee writes: >All, > >It is with great pleasure and enthusiasm that I announce the new LEGO >Auctions! Check out the new area of the online LEGO Shop at >(URL) >[snip] >- We will be auctioning Santa Fe Super Chief (...) (24 years ago, 2-Apr-02, to lugnet.lego.direct) !! 

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