Subject:
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Re: LD's Auctions (Re: Going once, going twice, sold!)
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Newsgroups:
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lugnet.lego.direct
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Date:
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Wed, 3 Apr 2002 08:58:19 GMT
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Reply-To:
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jrclark@nospam.SPAMCAKEaol.com
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Viewed:
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807 times
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Mario Ferrari wrote:
> I totally agree with Suz, and find this very disturbing. These are items
> whose "rarity" is totally artificial, coming from a planned commercial
> operation rather than from actual market movements, and IMHO this is a
> violation to the rules.
A violation of which rules? Doesn't a numbered, limited edition of
anything automatically *create* rarity? Seems to me that most numbered,
limited editions don't even offer the #1 unit to the public, preferring
to give it to the president of the company, or the designer, or some
such. Doesn't that connote an actual (and non-artificial) rarity?
> Is this the marketing strategy with which TLC plans
> to increase its presence on the market? What should we expect next?
Hopefully, more risk-taking and innovation that will keep them from
going stagnant. To my mind, LEGO Direct has been batting between 950 and
1000. Also, please do not confuse TLC with LEGO Direct. The former is a
corporate behemoth, which seems be having trouble getting things right.
The latter is a skunkworks, which seems to be having trouble getting
anything wrong.
> I could agree with this auction only if the money went for some charity, but
> this isn't clearly stated anywhere.
Do you mean you would still feel LEGO Direct's behavior was
inappropriate, but at least they were doing something wrong for a good
cause?
I thought LD has been very clear from the start that the first few
numbered sets would be auctioned off on ebay. Why wasn't there any
outcry prior to this? My impression was that since noone spoke up,
everyone thought that this was a good way to distribute these sets.
But maybe I'm the one off in left field. Wouldn't be the first time...
;-)
Rick C.
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