LEGO Direct : 4270


LEGO Company / LEGO Direct / 4270	4269 \| 4271

Subject:	Re: LD's Auctions (Re: Going once, going twice, sold!)
Newsgroups:	lugnet.lego.direct
Date:	Wed, 3 Apr 2002 08:54:24 GMT
Viewed:	743 times

I guess I'm breaking my self-imposed rule of not 'discussing' on LUGNET here - I try only post to get information out to the public and to praise creations - but here goes. In lugnet.lego.direct, Rick Clark writes: > Not sure I see what you find disturbing. My take on it is that it's a > more fair way to distribute a one-of-a-kind, collectible model. The > alternative is that some Joe Schmo randomly receives number 0001. He > either gives it to his 7 year old, who promptly loses the numbered tile; > or he never opens the box, and we never find out who has #0001; or he > opens it, destroying the collectible value of it. I don't really like > any of those options. I totally agree. > The auction method gives everyone a fair market chance to purchase what > many feel is a highly desirable set. Additionally, it gives LEGO Direct > some additional hard data that it can show to LEGO Corporate, showing > that they are doing things right (the fact that in the first twelve > hours of a ten day auction, the set has been bid to nine times its > original value, should prove to be quite interesting to the suits at the > home office). Yep. I think its obvious LEGO Direct is doing well as it is. If they weren't, we wouldn't see all the cool newer stuff like the Super Chief to begin with. If LD was doing things wrong and not right, how would they have gotten the funding to go out on a limb and design a totally new product like that? LD has their act together, IMO. I think what upsets me and offends me much more than these auctions is seeing members of this community slam LEGO for this. If I were the one who posted this announcement after working hard on the program, I'd be a bit put off. I have no idea how Jake or others at LEGO Direct feel about it, but I'm speaking from my own perspective. I hope they let it roll off and focus on what they do best. We as a community should be wanting to work with LEGO, not slamming them. Slamming's different than constructive criticism. The latter is good for learning from shortcomings, the former doesn't build either side up. I offer honest constructive criticism as well as I take it. But I see publicly slamming LEGO here as counterproductive and terribly embarrassing for this community. -Tim (who probably won't stay in a long discussion about this, if one happens)

Message has 5 Replies:

		Re: LD's Auctions (Re: Going once, going twice, sold!)
(...) Whilst I agree with your sentiment, I don't see it as being "obvious". One would have to see the balance sheet to say that (I wonder who audits the accounts?). (...) Hardly out on a limb - a limited production run set which fits in well with (...) (23 years ago, 3-Apr-02, to lugnet.lego.direct)

		Re: LD's Auctions (Re: Going once, going twice, sold!)
(...) Welcome back. (...) Me too. (although I sent a copy of MTW-4001 to the executives at Skyline Chili, I put #01 up for bid, just as I always do with new sets) (...) Exactly. The alternative that Rick gave of having some 7 year old get it would (...) (23 years ago, 3-Apr-02, to lugnet.lego.direct)

		Re: LD's Auctions (Re: Going once, going twice, sold!)
(...) For the record, I feel that LD makes brilliant marketing moves. And with the Super Chief, they are carving out a whole new market. It's impressive to watch. (...) I too hope LD employees don't take consumer comments personally. (...) I don't (...) (23 years ago, 3-Apr-02, to lugnet.lego.direct)

		Re: LD's Auctions (Re: Going once, going twice, sold!)
This reminds me of the current practice of theatres selling the best seats at the prevailing scalper price. The profit goes directly to the producer that way. -Erik happy with A0941 or whatever it was. (23 years ago, 3-Apr-02, to lugnet.lego.direct)

		Re: LD's Auctions (Re: Going once, going twice, sold!)
I don't normally post my comments in threads like this (I like to stick to gears and wires and sensors and stuff like that), but once in a while, there's the urge to add my 2c worth. LD is in business to make money - all businesses are! The ones who (...) (23 years ago, 3-Apr-02, to lugnet.lego.direct)

Message is in Reply To:

		Re: LD's Auctions (Re: Going once, going twice, sold!)
(...) Icky that a company would auction their own products? How so? (...) Why wouldn't they? (...) Is that a bad thing? (...) My catalogs don't seem to mention anything about how many were produced, nor how many will be available. (...) You've never (...) (23 years ago, 3-Apr-02, to lugnet.lego.direct)

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