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 LEGO Company / LEGO Direct / 4273
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Subject: 
Re: LD's Auctions (Re: Going once, going twice, sold!)
Newsgroups: 
lugnet.lego.direct
Date: 
Wed, 3 Apr 2002 11:04:56 GMT
Viewed: 
764 times
  
"Rick Clark" <jrclark@nospam.aol.com> ha scritto nel messaggio
news:3CAAC42B.3000608@nospam.aol.com...
Mario Ferrari wrote:

I totally agree with Suz, and find this very disturbing. These are items
whose "rarity" is totally artificial, coming from a planned commercial
operation rather than from actual market movements, and IMHO this is a
violation to the rules.

A violation of which rules? Doesn't a numbered, limited edition of
anything automatically *create* rarity? Seems to me that most numbered,
limited editions don't even offer the #1 unit to the public, preferring
to give it to the president of the company, or the designer, or some
such. Doesn't that connote an actual (and non-artificial) rarity?

Is this the marketing strategy with which TLC plans
to increase its presence on the market? What should we expect next?

Hopefully, more risk-taking and innovation that will keep them from
going stagnant. To my mind, LEGO Direct has been batting between 950 and
1000. Also, please do not confuse TLC with LEGO Direct. The former is a
corporate behemoth, which seems be having trouble getting things right.
The latter is a skunkworks, which seems to be having trouble getting
anything wrong.


I could agree with this auction only if the money went for some charity, • but
this isn't clearly stated anywhere.


Do you mean you would still feel LEGO Direct's behavior was
inappropriate, but at least they were doing something wrong for a good
cause?

I thought LD has been very clear from the start that the first few
numbered sets would be auctioned off on ebay. Why wasn't there any
outcry prior to this? My impression was that since noone spoke up,
everyone thought that this was a good way to distribute these sets.

But maybe I'm the one off in left field. Wouldn't be the first time...
;-)


Rick,

I admit my fault here: I didn't know this was their original plan, and
didn't realize it was clearly stated from the beginning. This doesn't
justify my reaction, I should have read the story from the beginning. When I
said a "violation of the rules" I was wrong, I thought that they had
declared to sell directly all the numbers and then had changed their mind.
My apologies to all (including LD) for my over-reactive post.

All that said, I still don't like this way of doing business, and still
would prefer they don't directly auction items on ebay. I admit they have
the right to, but I don't like it.

Ciao
Mario



Message is in Reply To:
  Re: LD's Auctions (Re: Going once, going twice, sold!)
 
(...) A violation of which rules? Doesn't a numbered, limited edition of anything automatically *create* rarity? Seems to me that most numbered, limited editions don't even offer the #1 unit to the public, preferring to give it to the president of (...) (23 years ago, 3-Apr-02, to lugnet.lego.direct)

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