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Subject: 
Re: LD's Auctions (Re: Going once, going twice, sold!)
Newsgroups: 
lugnet.lego.direct
Date: 
Wed, 3 Apr 2002 08:03:06 GMT
Reply-To: 
JRCLARK@NOSPAMspamless.AOL.COM
Viewed: 
720 times
  
Suzanne D. Rich wrote:

In lugnet.lego.direct, Jake McKee writes:
All,
It is with great pleasure and enthusiasm that I announce the new LEGO
Auctions! Check out the new area of the online LEGO Shop at
http://shop.LEGO.com/eBay.
[snip]
- We will be auctioning Santa Fe Super Chief locomotive sets #0001-
0010 over the next few weeks, starting with #0001.[snip]

(!!!) whoah. This strikes me icky.

Didn't the top response to polling on this at lego.com suggest the same?


Icky that a company would auction their own products? How so?


Who will receive the money generated? LD?


Why wouldn't they?


(LD will certainly benefit in plenty of other ways...)


Is that a bad thing?


I don't know much about limited editions, but, it seems kinda broken to
have held those sets back from real customers when they were advertised
as 10,000 available.


My catalogs don't seem to mention anything about how many were produced,
nor how many will be available.


Sorry, but, I've just never seen this kinda thing..


You've never seen a company auction off a one-of-a-kind product? Or
never seen LEGO do it? As noted earlier today, LD has held nine other
similar auctions already.

I've probably just
been in the dark - I'm not a collector - but it disturbs me to see LD
generating their own collecting interest.


Not sure I see what you find disturbing. My take on it is that it's a
more fair way to distribute a one-of-a-kind, collectible model. The
alternative is that some Joe Schmo randomly receives number 0001. He
either gives it to his 7 year old, who promptly loses the numbered tile;
or he never opens the box, and we never find out who has #0001; or he
opens it, destroying the collectible value of it. I don't really like
any of those options.

The auction method gives everyone a fair market chance to purchase what
many feel is a highly desirable set. Additionally, it gives LEGO Direct
some additional hard data that it can show to LEGO Corporate, showing
that they are doing things right (the fact that in the first twelve
hours of a ten day auction, the set has been bid to nine times its
original value, should prove to be quite interesting to the suits at the
home office).

So did I totally miss your point, or do we just see things differently?

Rick C.



Message has 6 Replies:
  Re: LD's Auctions (Re: Going once, going twice, sold!)
 
I guess I'm breaking my self-imposed rule of not 'discussing' on LUGNET here - I try only post to get information out to the public and to praise creations - but here goes. (...) I totally agree. (...) Yep. I think its obvious LEGO Direct is doing (...) (23 years ago, 3-Apr-02, to lugnet.lego.direct)
  Re: LD's Auctions (Re: Going once, going twice, sold!)
 
(...) No, icky that: (...) I can imagine many potential reasons why LD wouldn't rcv the profits, but my question was meant literally. (...) No. Well, I think that's up to subjective judgement. But, assuming your question was aimed, at least in part, (...) (23 years ago, 3-Apr-02, to lugnet.lego.direct)  
  Re: LD's Auctions (Re: Going once, going twice, sold!)
 
(...) From (URL) : "Train model assembly is required." So the box gets opened anyway (which to me seems a weird requirement, which is hard to verify) As for some 7 year old obtaining it, no matter how WE look at it, LEGO is at heart still a toy, (...) (23 years ago, 3-Apr-02, to lugnet.lego.direct)
  Re: LD's Auctions (Re: Going once, going twice, sold!)
 
[start Suz reflecting..] I haven't thought about Mattel in a while, but, I used to wish TLC had something like the Barbie Collector's club because every so often I hear of a doll that's called a "Collector's Request" or some-such. I don't know (...) (23 years ago, 3-Apr-02, to lugnet.lego.direct)  
  Re: LD's Auctions (Re: Going once, going twice, sold!)
 
It's almost impossible for me to skip over this debate(?) without saying something. Rick Clark has nailed this directly on the head. In my opinion he is 100% correct. What is so wrong about Lego Direct selling these 1-10 Santa Fe Trains, especially (...) (23 years ago, 5-Apr-02, to lugnet.lego.direct)  
  Re: LD's Auctions (Re: Going once, going twice, sold!)
 
(...) I'm pretty sure it indicated a negative response as the top overall opinion. This in itself is disappointing as it makes you wonder who's getting and reading the data coming in from the polls. (...) Here's another spin on that very thought. (...) (23 years ago, 7-Apr-02, to lugnet.lego.direct)

Message is in Reply To:
  LD's Auctions (Re: Going once, going twice, sold!)
 
In lugnet.lego.direct, Jake McKee writes: >All, > >It is with great pleasure and enthusiasm that I announce the new LEGO >Auctions! Check out the new area of the online LEGO Shop at >(URL) >[snip] >- We will be auctioning Santa Fe Super Chief (...) (23 years ago, 2-Apr-02, to lugnet.lego.direct) !! 

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