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In lugnet.space, John Henry Kruer writes:
> I agree totally. But the interesting thing is... I'm twelve! Maybe thats
> a bit old for most of Lego's stuff- but even before I discovered Lugnet(last
> year) I'd had harder and harder times picking out what to buy. I used to
> always dash to the toys section of a store to see what sets where there,
> along with discounts. Now I don't bother. I know what I'll see. Alpha
> team- big canopies, a one-piece chassis, huge slope pieces that make an
> excuse for a roof. And then Bionicle- WHAT AM I SUPPOSED TO DO WITH THE
> STUFF? Nowadays, even genaric canopies like the one found in -lets say
> 6886- cannot be found in any set in any color.
>
> The reason that Lego is competing with non-brick(well, I have to say piece
> now-bricks are so hard to find) companies is simple. Back in the good old
> years, like 14 years ago(before I was even born... sniff!) kids( who were
> and are Lego's main buyer) had an imagination, and could appreciate good
> Lego sets. But now, there are video games, and even worse- in my kiddies
> view- modern society. Kids, with their ever lowering attention span, didn't
> find Lego as interesting. Heres when I begin guessing: Because Lego was a
> pretty large company, with many reaccuring costs, couldn't afford to lose so
> many customers. So, a combination of two things happened- Lego tried to
> become 'cooler'(honostly, look at those racer faces!) by using 'coolor'
> pictures, and sets in general. That's how Bionicle came around. Kids
> didn't want white, black, and blue spaceships without gargantuam lasers and
> a 'good guys kill the badguys and wins' plot. But bionicle, well, dosn't
> have big lasers, but has an actionfigure-like goodguy/badguy plot, which
> appealed to the current kids. So now, we have (ugg)Galidor coming out!
> Complete action figures! Produced by Lego! Then Lego, in an effort to
> cust costs, reduced piece counts and made pieces larger so the models don't
> seem smaller. This is juniorazation- an effort to cut costs,
>
> Still, I have to applaude Lego direct- but they are too limited by the rest
> of Lego. Still, given time, I bet they will do some good stuff.
>
> Yes, this is told at a pre-teen prespective.
>
> John Kruer
John,
I have a hard time to believe you are 12. You wrote an inteligent,
articulate, well thought out post. Maybe there is hope for your generation
after all. :-)
Jude
XFUT .lego.direct
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Message is in Reply To:
 | | Re: Time to write Lego Consumer Affairs a (nasty) letter..
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| (...) I agree totally. But the interesting thing is... I'm twelve! Maybe thats a bit old for most of Lego's stuff- but even before I discovered Lugnet(last year) I'd had harder and harder times picking out what to buy. I used to always dash to the (...) (25 years ago, 9-Mar-02, to lugnet.space) !
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