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 LEGO Company / LEGO Direct / 2093
    Re: What Kids really want. Not Juniorization. —Mark Koeberl
   (...) I would like to make a suggestion to TLC: modularity. I'll explain and ramble a bit. I occasionally buy a Mega Bloks set for special colors, unique pieces, and fun. Mostly for fun. For $20US, you get a lot of fun assembling a large and (...) (24 years ago, 6-Mar-01, to lugnet.lego.direct, lugnet.general)  
   
        Re: What Kids really want. Not Juniorization. —Mike Petrucelli
     I think this is a wonderful idea. I think it would be a much better item for kids to collect than Bonicle. I also think that a tub like 3033 with grey, dark grey, brown, and tan as the four primary colors would be a "bestseller." I for one highly (...) (24 years ago, 6-Mar-01, to lugnet.lego.direct, lugnet.general)
    
         Re: What Kids really want. Not Juniorization. —A. Mark Wilburn
      (...) I actually emailed LEGO with this exact same thought! ... snip of my email... What I would like to see, are new 'Blue Tub' type values: a 1200 piece plates tub would sell very well, as would another basic brick tub with some basic slopes. (...) (24 years ago, 6-Mar-01, to lugnet.lego.direct, lugnet.general)
     
          Re: What Kids really want. Not Juniorization. —William R. Ward
      (...) I totally agree that this would be a killer set - I know that those of us who do lego sculpture would gobble those unusual-color tubs up like mad. Another marketing angle they could use: make it a "Star Wars Tub" with a bunch of grey, dark (...) (24 years ago, 9-Mar-01, to lugnet.lego.direct, lugnet.general)
     
          Re: What Kids really want. Not Juniorization. —John Neal
        (...) Hmm, used that angle already: (URL) Try and keep up. (...) Why the patronization? Of course they're listening; this is where they listen. Are you paying attention? -John (...) (24 years ago, 9-Mar-01, to lugnet.lego.direct, lugnet.general)
     
          Re: What Kids really want. Not Juniorization. —Michael Horvath
      And the random Darth Vader, or something. (...) (24 years ago, 12-Mar-01, to lugnet.lego.direct, lugnet.general)
    
         Re: What Kids really want. Not Juniorization. —Michael Horvath
      (...) I think that is a godd idea, too! (...) I kind of doubt that they are overpricing us. (24 years ago, 12-Mar-01, to lugnet.lego.direct, lugnet.general)
     
          Re: What Kids really want. Not Juniorization. —Scott Sanburn
      To All, (...) Well, I think ABS is a costlier plastic than whatever MegaBloks is made out of. That is the major difference between Lego and Megabloks / Best Lock, is it not? There are so many factors to consider also, like labor, plant costs, taxes, (...) (24 years ago, 11-Mar-01, to lugnet.lego.direct, lugnet.general)
     
          Re: What Kids really want. Not Juniorization. —Peter White
      (...) Plus the transportation costs of moving large boxes of air, only partly filled with ABS. Any need to make the boxes as large as they do ? Unless they want consumers to think there is more inside than there is. Parents buy Lego, children open (...) (24 years ago, 12-Mar-01, to lugnet.lego.direct, lugnet.general)
     
          Re: What Kids really want. Not Juniorization. —Scott Sanburn
      Pete, (...) Well, sarcasm aside, there is a marketing ploy there, and a lot of companies do it (Mattel, etc.) I don't like the packaging any better, but I think there are more important issues to take care of first. There are a lot of issues that I (...) (24 years ago, 12-Mar-01, to lugnet.lego.direct, lugnet.general)
     
          Re: What Kids really want. Not Juniorization. —Peter White
      (...) We are a critical bunch sometimes. I brought up the 'air' content, since MB boxes are reasonably 'air free', and the comparison between the two was happening. My partner bought our niece a Belville set and seriously questioned the value. TLC (...) (24 years ago, 12-Mar-01, to lugnet.lego.direct, lugnet.general)
     
          Re: What Kids really want. Not Juniorization. —Scott Sanburn
      Pter & All, (...) Yes, we are. But I think it is because of the love of the brick, as opposed to senseless bashing. I am trying to look at the better side, there are things changing, I hope it will be continuing to. (...) I have not bought any yet, (...) (24 years ago, 12-Mar-01, to lugnet.lego.direct, lugnet.general)
    
         Re: What Kids really want. Not Juniorization. —Steve Bliss
     (...) Really? I haven't looked at Mega-Bloks tubs, so I didn't realize the price was that close. Looking at the per-brick price, we get: $0.0167 for LEGO $0.0143 for Mega-Bloks Or about a 14% markdown for MB (looking at it the other way, LEGO is (...) (24 years ago, 12-Mar-01, to lugnet.lego.direct, lugnet.general)
    
         Re: What Kids really want. Not Juniorization. —Dave Schuler
     (...) Since the tubs are a bulk dump of basic bricks, they're not necessarily the best indicator of piece:price ratio. One might compare, for instance, the Mos Espa Podrace, with 894 pieces for $99 MSRP vs the MB Aircraft Carrier, with about 1700 (...) (24 years ago, 12-Mar-01, to lugnet.lego.direct, lugnet.general)
    
         Re: What Kids really want. Not Juniorization. —Mike Petrucelli
     (...) Ok you missed my original point. Bulk tub prices are an acurate reflection of material costs. Actual sets from both Mega Blocks and Lego have added printing and R&D costs. So why the huge price difference. Consider that TRU had Mos Espa (...) (24 years ago, 13-Mar-01, to lugnet.lego.direct, lugnet.general)
    
         Re: What Kids really want. Not Juniorization. —Kevin Johnston
     (...) Hmmm, I don't agree that bulk prices are an accurate reflection of pure material costs. For one thing, there's the manufacturing costs-- Lego bricks have superior (and more consistent) binding performance. There are other, less tangible costs: (...) (24 years ago, 13-Mar-01, to lugnet.lego.direct, lugnet.general)
   
        Re: What Kids really want. Not Juniorization. —Michael Horvath
   A "better" idea, but I don't think it would work. (...) (24 years ago, 11-Mar-01, to lugnet.lego.direct, lugnet.general)
 

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