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Subject: 
Re: Community to design new LEGO T-shirts
Newsgroups: 
lugnet.lego.direct
Date: 
Thu, 23 Nov 2000 18:38:46 GMT
Viewed: 
1340 times
  
In lugnet.announce, Todd Lehman & Suzanne Rich writes:
Brad Justus of LEGO Direct approached us last week with a bold new idea:
He would like to allow the community to design its own collection of LEGO
branded items, to be sold online by The LEGO Company through a third party
such as CafePress.com, with the proceeds being donated to to LUGNET.


Yippeeeee!!! <Calm down right now! Ed.>

Thus, subject to approval by TLC, shirt designs could use certain LEGO
trademarks -- for example, the prominent display of a mini-figure or,
perhaps, a Wolfpack or Blacktron logo.  As the idea stands right now,
it's pretty open-ended.

Has TLC considered that children role play as well as playing with Lego
Bricks? Ie maybe lego could scale up some of the Minfig acessories? and do
playsuits as well. (FUT otfftopic.debate on whether toy sowrds encourage
violence in later life...)  After all Lego wants to become a brand name.

Personaly I'd love to seet-shirts but what I would really like is a suitably
designed neck tie.. Show your work-mates what you think about Lego by
wearing one of the speciall designed neck ties...

Some possible designs are -   The Lego(R) Logo
                              Lego Studs
                              2x2 Bricks in a repeating pattern
                              Minfigs...?
                              Theme Logos.
                              ...

If this sounds good to you (it does to us!), there will obviously be many
logistical details to work out, but it's not too early to start thinking
about designs.

Details to work out include:  how submissions would be presented to TLC
for approval, how much involvement or feedback there would be from TLC
designers, where and how the items would be promoted, price points, etc.
This post is mainly to make the announcement and gauge interest.

Propose follwing changes in the Lugnet Hireachy:

Lugnet.lego.product.suggest            - General product suggestions to Lego
lugnet.lego.product.community          - Disscussion and sugestion of
products such as the t-shirts
lugnet.lego.product.community.submit   - Special group to which designs
only can be posted for approval by Lugnet/TLC.. No Followups allowed...

Of course there might also need to be a few more new newsgroups...
lugnet.lego.product.suggest.part      - Disscusion of new building elements.
lugnet.lego.product.suggest.sets      - Disscusion of new sets/ranges.

lugnet.lego.product.community.media   - disscusion of community designed
media such as posters,videos,audio tapes.

lugnet.publish.media                  - disccusion of issues rleated to
video and other forms of publishing(esp Digital)
lugnet.anim                           - Disscusion of animation with
Lego(R) bricks.
lugnet.anim.showcase                  - Group for posting animations done
in Using Lego(R) elements...

lugnet.media.showcase                 - non commerical fan-produced media
                                         (not model designs or animations..)
                                         and related followup...
                                       (intended that links only be posted
and related media stored on a different server.)

--Todd & Suz

p.s.  Brad also said that if things went well with T-shirts, other
special items such as coffee mugs and/or mousepads may be a possibility.

In no particular order..
------------------------
Posters.
Mousepad...- Turn it over and use it a baseplate?
Stickers...
Fan creataed media... Collections of artwork, drawings, writings etc...
Convention Videos?  ... Ie Showcases of what went on at LegoFests's...
(could also inlcude fan done animations here... Aren't many yet but with
studio out there could be several soon!!)

I would also hope that TLC was thnking of way to allow AFOL's to particpate
in he design of new ideas.... Of course there are issues of confidentiality
here....

Alex



Message is in Reply To:
  Community to design new LEGO T-shirts
 
Brad Justus of LEGO Direct approached us last week with a bold new idea: He would like to allow the community to design its own collection of LEGO branded items, to be sold online by The LEGO Company through a third party such as CafePress.com, with (...) (24 years ago, 22-Nov-00, to lugnet.announce, lugnet.lego.direct, lugnet.publish, lugnet.admin.general) !! 

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