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 LEGO Company / LEGO Direct / *474 (-10)
  Re: Lego Direct vs S@H (was Re: Can you a 5' credit card for me?)
 
I would add to Larry's statement about life being much richer. LUGNET has enriched my life and LEGO's pockets. Being able to share ideas with like minded people (train heads in my case) has made my LEGO hobby a great deal more fun. Before finding (...) (24 years ago, 1-Aug-00, to lugnet.lego.direct)
 
  (canceled)
 
 
  Re: Lego Direct vs S@H (was Re: Can you a 5' credit card for me?)
 
(...) I agree and further, I'd posit that it may not really matter in the large scheme of things that LD the division has S@H (LSAH) the org in its org chart but for branding reasons LD the brand is separate from S@H the brand. Who cares really? I (...) (24 years ago, 1-Aug-00, to lugnet.lego.direct)
 
  Lego Direct vs S@H (was Re: Can you a 5' credit card for me?)
 
(...) Todd, I think you are fighting a loosing battle. The semantical problem created between LD and S@H is as a direct result of poor communication on behalf of LD and the infrequent posts here on Lugnet. This is furthered by a slow to react Lego (...) (24 years ago, 1-Aug-00, to lugnet.lego.direct)
 
  Re: Can you a 5' credit card for me?
 
(...) Actually, LEGO Direct doesn't actually sell anything. LEGO Direct is TLC's "consumer-facing entity" online and offline. LEGO Shop At Home is the business that sells the bricks. (...) I think LEGO Direct may actually be more worldwide (at least (...) (24 years ago, 31-Jul-00, to lugnet.general, lugnet.loc.uk, lugnet.build, lugnet.lego.direct)
 
  RE: LEGO Direct Job openings
 
Well, it seems that we're [1] not the only country to have this side of TLG exposed...For an earlier example of this policy of TLG towards 'Boy' and 'Girl' toys, as distinct from childrens toys, have a look at: (URL) for the text component of the (...) (24 years ago, 31-Jul-00, to lugnet.lego.direct, lugnet.general, lugnet.loc.au, lugnet.org.au)  
 
  Re: LEGO Direct Job openings
 
There are 8 jobs listed on (URL) also. One of the interesting ones was for a designer for a new line of "girl" toys. Here is part of the description: -- We are focused on building a line of Girls products ranging from Arts & Crafts, to Accessories (...) (24 years ago, 30-Jul-00, to lugnet.lego.direct, lugnet.general)  
 
  Re: LEGO Direct Job openings
 
(...) consider incorporating into their marketing strategy. At first I thought an AFOL magazine similar to Mania might be interesting. Instead of comics of legos aimed at kids, highlight projects done by adults. Some web pages of projects are (...) (24 years ago, 29-Jul-00, to lugnet.lego.direct)
 
  LEGO Direct Job openings
 
I found extensive descriptions of two LEGO Direct job openings on Dice.com today. Perhaps someone is interested in applying, but maybe of more interest are the actual descriptions. I particular was happy to see references to "mass-customized (...) (24 years ago, 28-Jul-00, to lugnet.lego.direct, lugnet.general)  
 
  Re: What's the difference between LEGO Direct and LEGO Shop At Home?
 
(...) Just to set the record straight, this was actually requested on June 22 via email and not during the FTF discussion on July 19, and it was not a mere "suggestion" that LD "might" want to offer some clarification, but rather a very serious (...) (24 years ago, 25-Jul-00, to lugnet.lego.direct) ! 


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