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 LEGO Company / LEGO Direct / *2144 (-10)
  Re: What Kids really want. Not Juniorization.
 
Pete, (...) Well, sarcasm aside, there is a marketing ploy there, and a lot of companies do it (Mattel, etc.) I don't like the packaging any better, but I think there are more important issues to take care of first. There are a lot of issues that I (...) (24 years ago, 12-Mar-01, to lugnet.lego.direct, lugnet.general)
 
  Re: What Kids really want. Not Juniorization.
 
(...) Plus the transportation costs of moving large boxes of air, only partly filled with ABS. Any need to make the boxes as large as they do ? Unless they want consumers to think there is more inside than there is. Parents buy Lego, children open (...) (24 years ago, 12-Mar-01, to lugnet.lego.direct, lugnet.general)
 
  Re: Why do Lego rip off UK customers ?
 
OK, so you guys are being ripped off when it comes to Lego and Cars. You get the best computer and music magazines at decent prices. Ever cared to check what overseas rates are? Q magazine: 2.80 in the UK, which is 8.63 DM. Q in a german shop will (...) (24 years ago, 12-Mar-01, to lugnet.lego.direct, lugnet.dear-lego)
 
  Re: What Kids really want. Not Juniorization.
 
And the random Darth Vader, or something. (...) (24 years ago, 12-Mar-01, to lugnet.lego.direct, lugnet.general)
 
  Re: What Kids really want. Not Juniorization.
 
Wait, what do you mean by construction sets? Speaking of myself, personally, I can't stand dump trucks 'n stuff. I'm confused. (...) (24 years ago, 12-Mar-01, to lugnet.lego.direct, lugnet.general)
 
  Re: What Kids really want. Not Juniorization.
 
I don't remember caring much what kind of bags they were in. As long as they ended up looking like what was on the outside of the box when the building was done! I think I actually preferred the items sorted by type, as opposed to sub-assembly (...) (24 years ago, 12-Mar-01, to lugnet.lego.direct, lugnet.general)
 
  Re: What Kids really want. Not Juniorization.
 
To All, (...) Well, I think ABS is a costlier plastic than whatever MegaBloks is made out of. That is the major difference between Lego and Megabloks / Best Lock, is it not? There are so many factors to consider also, like labor, plant costs, taxes, (...) (24 years ago, 11-Mar-01, to lugnet.lego.direct, lugnet.general)
 
  Re: What Kids really want. Not Juniorization.
 
(...) I think that is a godd idea, too! (...) I kind of doubt that they are overpricing us. (24 years ago, 12-Mar-01, to lugnet.lego.direct, lugnet.general)
 
  Re: What Kids really want. Not Juniorization.
 
(...) That's brilliant! Except, I wouldn't mind them branching into software and other material if they were as good as the Big Mac. You have to remember quality over quantity... . Or, something like that! I actually wouldn't mind buying Lego (...) (24 years ago, 12-Mar-01, to lugnet.lego.direct, lugnet.general)
 
  Re: What Kids really want. Not Juniorization.
 
Don't forget Fisher Price. Lego isn't the only company that these companies are gunning for. You'd be surprised how little Lego has to worry about competition. Bad management, maybe... I think it would be a bad idea for Lego to specificly target (...) (24 years ago, 11-Mar-01, to lugnet.lego.direct, lugnet.general)


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