Subject:
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Re: Holy Mackerel! LEGO survey...
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Newsgroups:
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lugnet.general, lugnet.lego
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Date:
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Mon, 25 Apr 2005 14:53:11 GMT
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Viewed:
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2312 times
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In lugnet.general, Walter Walters wrote:
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- How would you change existing LEGO products if you wanted to sell them for
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First off, I don’t think you’ll ever be able to sell LEGO for more money.
(What planet are you guys on?) The main reason that MEGABLOCKS is taking
your market share is that it is substantially cheaper. Definitely cheaper
quality, but also a substantially cheaper pricetag. I firmly believe that
LEGO should NOT lower its quality. But you have to educate consumers as to
WHY they should pay extra for LEGO vs Megablocks.
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A point worth mentioning is that the difference between LEGO quality and
MEGABLOKS quality is not as great as the difference in price, and that’s the
real problem. As long as the consumer perceives that MEGABLOKS are good
enough relative to the price, then MEGABLOKS will continue to sell well.
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Have a sticker on each box that says “Quality so high, you’re childrens’
children will be playing with these bricks.”
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I’m not sure that this is a good idea. Current marketing across the industry is
enslaved to the IT-MUST-BE-NEW mantra; if a toy is perceived as spanning the
generations, then it may (inaccurately) seem to lack value for the current
toy-of-the-minute crowd.
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I think LEGO should institute a lifetime (or maybe 25 or so year) guarantee.
“If any of these bricks crack or break, we’ll replace them FREE!” Add some
fine print if you’re worried about the guarantee being abused (must keep
original receipt; subject to availability; certain exclusions apply; etc.).
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If LEGO doesn’t already support this policy, they should start doing so
immediately, because their chief competitor has had
such a
policy for quite a few years:
Q. What is the Mega Bloks lifetime warranty?
A. We at Mega Bloks Inc. are 100% committed to our product’s safety and
quality. Mega Bloks products are guaranteed against defects in material and
workmanship, with the exclusion of electronic components. As the original
purchaser, if you encounter such a defect in the course of normal use we will
replace it for you free of charge. We ask that you send the item to the nearest
Mega Bloks office including your proof of purchase.
HTH
Dave!
Hey, that’s a nice hammer you’ve got there, buddy.
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Message is in Reply To:
 | | Re: Holy Mackerel! LEGO survey...
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| (...) Definitely. In fact, LEGO is essentially the ONLY toy I buy as gifts for children. (...) It is a great toy. It teaches creativity and should be part of everyone's childhood. And I give it as gifts because many parents do not buy it due its (...) (20 years ago, 22-Apr-05, to lugnet.general, lugnet.lego, FTX)
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