Subject:
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Re: Holy Mackerel! LEGO survey...
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Newsgroups:
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lugnet.general, lugnet.lego
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Date:
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Mon, 18 Apr 2005 15:21:37 GMT
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Viewed:
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2145 times
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In lugnet.general, Jake McKee wrote:
>
> * Would you buy LEGO toys for children 0-11? Y/N
> * Why / Why not?
I would consider including Lego as one toy I might buy for young children.
However, other toys that I might consider buying *before* Lego include:
Rokenbok (for the older kids in that age range who might see it as being a more
functionally cooler system)
Playmobil (for the younger children, especially) because they make excellent
quality toys that promote developing socialization skills through imaginative
play without the sometimes extreme conflict-based play that Lego uses in its
products.
Geotrax by Fisher-Price because it is cheap and durable and has tons of
play-value.
>
> * What feature(s) would you add if you were the marketing director of LEGO?
Lego always seems to have done a good job of marketing itself. Seeing the
product in stores in attractive boxes and perhaps occassionally seeing a display
made out of Lego seems better than expensive TV advertising to me.
As far as making the themes conflict-oriented and sometimes violent, I think
Lego would do well to re-examine its core values and see if its lineup fits.
Interestingly, making a military-based model, say of a warplane, could be
construed as less violent than the knashing-teeth faced minifigs that Lego
currently favors.
> * How would you change existing LEGO products if you wanted to sell them for
> more money?
Make the bricks out of gold. ;)
> * What new products would you launch?
The Designer series is great - expanding the philosophy of that line across the
product range would be brilliant.
A town/city/realistic theme that appeals to older children and includes more
than fire/police sets.
DVDs with alternate building ideas/stories involving the theme/music to have on
while building included in the sets might be something to try out to see how it
works.
>
> * What should LEGO be doing that it isn’t now?
* selling its train sets and mindstorms products in hobby stores
* making small, independent toy stores want to carry the product
>
--
Thomas Main
thomasmain@myrealbox.com
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Message has 1 Reply:
 | | Re: Holy Mackerel! LEGO survey...
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| (...) Yes (...) Because I think it is amongst the best products for enabling kids to use their imaginations. Because I'm an AFOL and because my enthousiasm for the product is obvious to kids, they seem more interested themselves. (...) I hate to say (...) (20 years ago, 18-Apr-05, to lugnet.general, lugnet.lego)
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Message is in Reply To:
| | Holy Mackerel! LEGO survey...
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| All, I know that some of you have attempted to fill out the survey announced yesterday on LEGOfan.org, only to be turned away with a message about the survey being complete. After some late night phone calls and early morning emails, I've been to (...) (20 years ago, 16-Apr-05, to lugnet.general, lugnet.lego) !!
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