Subject:
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Re: Holy Mackerel! LEGO survey...
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Newsgroups:
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lugnet.general, lugnet.lego
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Date:
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Sun, 17 Apr 2005 12:57:00 GMT
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Viewed:
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2162 times
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In lugnet.general, Jake McKee wrote:
> * Would you buy LEGO toys for children 0-11? Y/N
Yes
> * Why / Why not?
Fantastic way to develop both a childs imagination & mechanical sense (in
these days of electronic games), as well as at the young end of the range fine
motor skills. Also, an awful lot of fun for parents & children to play together.
> * What feature(s) would you add if you were the
> marketing director of LEGO?
Simple Technic incorperated into models (the Harry Potter mechanical clock
tower, for instance).
> * How would you change existing LEGO products if
> you wanted to sell them for more money?
Hmm... more flexibility, with for insatance more alternative models per set?
Tough question, actually.
> * What new products would you launch?
Mindstorms upgrade (with more significant contests/challenges right in the
box) for the older (OK, and adult) end of the spectrum. Continue the
designer-type series for a younger age bracket, perhaps leaning more toward
"town" style where multiple models integrate naturally into a large-scale theme.
> * What should LEGO be doing that it isn’t now?
When I can succeffully run a privately-held company for generations while
producing some of the highest quality products in the target market, *then* I'll
feel qualified to answer that question.
If this was a couple of years ago, I'd say "market analysis via surveys or
more focus groups" - but there my suggestion is a tad behind the marketing
department.
> Thanks again, everyone. This incredible response has made my week.
Thank you, Jake! This may have made your week, but your response in this and
other forums, particularly *on a weekend* when the rest of us *AREN'T* working,
has made the week for me and I'm sure many others.
--
Brian Davis
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Message is in Reply To:
 | | Holy Mackerel! LEGO survey...
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| All, I know that some of you have attempted to fill out the survey announced yesterday on LEGOfan.org, only to be turned away with a message about the survey being complete. After some late night phone calls and early morning emails, I've been to (...) (20 years ago, 16-Apr-05, to lugnet.general, lugnet.lego) !!
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