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(...) With all due respect, I'm not sure that even have an answer. The idea that we are "over-charging" any one area in order to support any other area of the world is simply not true. That concept is basically simplifying the concepts and issues of (...) (20 years ago, 22-Sep-04, to lugnet.lego)
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| | Re: LEGO Brick Masters Launches!
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(...) Yes, partially I _am_ venting about high prices. But even more on the reasons behind them. OK, lets get some facts straight. 1. Almost any LEGO set/Product is typically 20-50% more expensive here in Europe than it is in the US, even after (...) (20 years ago, 22-Sep-04, to lugnet.lego)
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| | Re: LEGO Brick Masters Launches!
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(...) Could it possibly be that they are putting their advertising dollars where it might get the most return? That would seem like normal business procedure to me. So if they are spending lots of money on (TV Advertising, Brick Masters, Event (...) (20 years ago, 22-Sep-04, to lugnet.lego, FTX)
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| | Re: LEGO Brick Masters Launches!
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(...) This is largely an apples and oranges comparison. In the world of international commerce the cost of the actual product (the bricks and the box) is likely a very small part of the retail cost. For starters, it is likely that there are three or (...) (20 years ago, 22-Sep-04, to lugnet.lego)
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| | According to TLC...
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(...) Well, have a look at TLCs own findings. The latest annual report from LEGO - available at (URL) - avoids to give exact numbers, but have a look at the charts: P.3 Total drop in sales: World 29%, US 35% P.4 Worldwide distribution of the sales: (...) (20 years ago, 22-Sep-04, to lugnet.lego)
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| | Re: According to TLC...
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(...) Are you claiming that the EU is a single market with a single language, a single set of laws, a single set of media networks across all EU members, and a single set of major big box stores with common management? If you are, I believe you (and (...) (20 years ago, 22-Sep-04, to lugnet.lego)
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| | Re: According to TLC...
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There is a typo in the referenced append, correction below (...) the above should be: If you are, I believe you are incorrect in so claiming. If you are not, I believe you (and LEGO for that matter) are incorrect to lump all of the EU together as (...) (20 years ago, 22-Sep-04, to lugnet.lego)
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| | Re: LEGO Brick Masters Launches!
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(...) Packaging often costs more than the product it contains. Also, in retail marketing, about half of the final sale price goes to the store, and most of that is spent covering overhead. (...) We have a packaging plant. No bricks are molded (...) (20 years ago, 22-Sep-04, to lugnet.lego)
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| | Re: According to TLC...
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(...) I think one issue is that most Americans are cheapos. How much we've been trained to spend on toys for our kids is (I'd guess) different than in Europe. I dunno how far reaching clone bricks are, but here in the US, there's a lot of (...) (20 years ago, 22-Sep-04, to lugnet.lego)
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| | Re: According to TLC...
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(...) I'd say less than 1/2. Anyway, here in Montréal, where MegaBlocks are produced... *sigh* Such shame on us.... Terry (20 years ago, 22-Sep-04, to lugnet.lego)
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| | Re: According to TLC...
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(...) Those dastardly Canadians!!! Cutting into TLC's market!!!! Waittaminit... Dave K (20 years ago, 22-Sep-04, to lugnet.lego)
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| | Re: According to TLC...
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(...) And this is the first time that the competition is mentioned. As far as I know (I'v been to dutch, german, belgian, british and danish toystores), there is almost no competition from other (clone) brands. That could account for the lower (...) (20 years ago, 22-Sep-04, to lugnet.lego)
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| | Re: According to TLC...
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(...) Generally, S@H prices reflect the markets they're sold in, not the cost to Lego. Let's say a toy store buys a set from Lego at $10 per unit, sells it at $20 per unit as their markup. Lego "sells" the product to S@H for $5 per unit, and can (...) (20 years ago, 22-Sep-04, to lugnet.lego)
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| | Re: According to TLC...
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(...) I think this may be the key point - charge what the market will bear. Except where there is significant competitive pressure which drives makers to seek cheaper ways of supplying product, there is no need for a product's price to have much to (...) (20 years ago, 22-Sep-04, to lugnet.lego)
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| | Re: According to TLC...
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(...) Yea, I'd second that. An important factor may be mass vs. class. Some product in the US has to be big in order to sell better, thus those large, half-empty lego boxes we increasingly see in the last years. But LEGO grew up in a market where (...) (20 years ago, 23-Sep-04, to lugnet.lego)
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