Subject:
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Re: Big Brother is Watching (and reading, too!)
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Newsgroups:
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lugnet.general
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Date:
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Mon, 25 Oct 1999 00:13:20 GMT
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Reply-To:
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{rsanders@gate.}stopspammers{net}
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Viewed:
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1591 times
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Troy Cefaratti wrote:
>
> I'm sure that if someone like TRU or KB requested to be able to sell bulk
> bricks that Lego would work something out to accommodate them.
My take on retailers....
#1 & 2 are probably WalMart and K-Mart (tied). K-Mart had some
management problems a few years back, but they are cleaning up their act
fast. In Florida, I believe the numbers are ~170 K-Mart stores and ~150
WalMart Stores.
#3 is probably TRU (about 40-50 stores in Florida)
close behind might be #4 Kay Bee Toys & #5 Target
The Blue Tub theory
I think of it like this... say each WalMart & K-Mart moves 20 blue tubs
a year (I'm being conservative), for this state alone, that would be
~6000-7000 blue tubs. Assuming wholesale is 60% (mentioned elsewhere),
then those tubs are worth $70K-$85K / year for TLG. Add in the other
retailers and you might be closer to $125K. Thats for one state. Some
states are larger and some smaller. So blue tubs might account for
$4M-$5M / year to TLG-US (conservative guess).
For AFOLs to make an impact, I believe that we have to approach TLG
with something close to $250K orders to get any respect. Right now, TLG
sells blue tubs & purple buckets (which may or may not be a current
product). Asking TLG to spin up another bulk tub for a fraction of the
blue tub gross would not go over in Enfield.
But look at how TLG makes those blue tubs. At least one poster on
lugnet talked about working at Enfield several years back. He talked
about moving all those boxes of bulk parts around. Then I remember the
picture of Ed Boxer standing in front of all those boxes of Brown
Bricks. All we need is a buying organization (BO) that will buy 'boxes'
of bricks (or whatever part). Then the BO would have the responsibility
of breaking up a box for individuals. This has to be geared to the
internal working of Enfield. If there is any way that TLG can do this
without adding a SKU, that would be the way to go. To the best of my
knowledge, TLG does no direct retail sales. All sales are handled thru
other subsidiaries (such as S@H). Can S@H be the connect point between
TLG and the BO ?
Time for a poll:
o What would you pay per piece for bricks (2x4) in any standard Lego
color which is not readily available elsewhere ?
o What are train windows worth if you could order then by the 100s ?
o What other parts would we want via bulk ?
o What minimum ($s) would an individual be willing to order at one time ?
Ray
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Message has 4 Replies:
 | | Re: Big Brother is Watching (and reading, too!)
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| (...) #1 Walmart #2 Target #3 K-Mart There was just an article on this in Newsweek a couple weeks ago, concentrating mostly on Target and all of the new stores they just opened up. Of course, this is just for general retail. It does not reflect (...) (25 years ago, 25-Oct-99, to lugnet.general)
| | | Re: Big Brother is Watching (and reading, too!)
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| (...) I don't know but that sounds like a cool ideal. But man that could be a great expense for a BO to do a trial run. They could open it up with prepaid funds tho from AFOL who know what they want and are willing to pay for the ability to buy in (...) (25 years ago, 25-Oct-99, to lugnet.general)
| | | Re: Big Brother is Watching (and reading, too!)
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| (...) I'd pay upwards of .20 per brick for tan, brown, light blue, purple, and clear. The train windows don't apply to me. But, my hottest commodity is roof peaks - of all kinds. I lust roof peaks. Especially in less common colors (i.e., just about (...) (25 years ago, 25-Oct-99, to lugnet.general)
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Message is in Reply To:
| | Re: Big Brother is Watching (and reading, too!)
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| (...) been (...) I think that the problem may be (IMHO) that all the attempts so far that i've seen have been made by "end users" or customers. Perhaps it takes a request from an actual retailer for something like bulk order to get through to the (...) (25 years ago, 24-Oct-99, to lugnet.general)
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