Subject:
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Re: Big Brother is Watching (and reading, too!)
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Newsgroups:
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lugnet.general
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Date:
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Mon, 25 Oct 1999 03:14:29 GMT
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Reply-To:
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JOHNNEAL@saynotospamUSWEST.NET
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Viewed:
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1502 times
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Ray Sanders wrote:
> Troy Cefaratti wrote:
> >
> > I'm sure that if someone like TRU or KB requested to be able to sell bulk
> > bricks that Lego would work something out to accommodate them.
>
>
> My take on retailers....
>
> #1 & 2 are probably WalMart and K-Mart (tied). K-Mart had some
> management problems a few years back, but they are cleaning up their act
> fast. In Florida, I believe the numbers are ~170 K-Mart stores and ~150
> WalMart Stores.
>
> #3 is probably TRU (about 40-50 stores in Florida)
>
> close behind might be #4 Kay Bee Toys & #5 Target
>
> The Blue Tub theory
>
> I think of it like this... say each WalMart & K-Mart moves 20 blue tubs
> a year (I'm being conservative), for this state alone, that would be
> ~6000-7000 blue tubs. Assuming wholesale is 60% (mentioned elsewhere),
> then those tubs are worth $70K-$85K / year for TLG. Add in the other
> retailers and you might be closer to $125K. Thats for one state. Some
> states are larger and some smaller. So blue tubs might account for
> $4M-$5M / year to TLG-US (conservative guess).
>
> For AFOLs to make an impact, I believe that we have to approach TLG
> with something close to $250K orders to get any respect. Right now, TLG
> sells blue tubs & purple buckets (which may or may not be a current
> product). Asking TLG to spin up another bulk tub for a fraction of the
> blue tub gross would not go over in Enfield.
>
> But look at how TLG makes those blue tubs. At least one poster on
> lugnet talked about working at Enfield several years back. He talked
> about moving all those boxes of bulk parts around. Then I remember the
> picture of Ed Boxer standing in front of all those boxes of Brown
> Bricks. All we need is a buying organization (BO) that will buy 'boxes'
> of bricks (or whatever part). Then the BO would have the responsibility
> of breaking up a box for individuals. This has to be geared to the
> internal working of Enfield. If there is any way that TLG can do this
> without adding a SKU, that would be the way to go. To the best of my
> knowledge, TLG does no direct retail sales. All sales are handled thru
> other subsidiaries (such as S@H). Can S@H be the connect point between
> TLG and the BO ?
>
> Time for a poll:
>
> o What would you pay per piece for bricks (2x4) in any standard Lego
> color which is not readily available elsewhere ?
$.04
> o What are train windows worth if you could order then by the 100s ?
$1.00 (with glass)
> o What other parts would we want via bulk ?
4864 in clear and blue-tint ( http://home.att.net/~partsref/images/4864.gif )
> o What minimum ($s) would an individual be willing to order at one time ?
$500+
-John
>
>
> Ray
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Message is in Reply To:
 | | Re: Big Brother is Watching (and reading, too!)
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| (...) My take on retailers.... #1 & 2 are probably WalMart and K-Mart (tied). K-Mart had some management problems a few years back, but they are cleaning up their act fast. In Florida, I believe the numbers are ~170 K-Mart stores and ~150 WalMart (...) (25 years ago, 25-Oct-99, to lugnet.general)
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