Subject:
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Re: Jake did good Thanks!!
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Newsgroups:
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lugnet.general
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Date:
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Thu, 6 May 2004 15:45:31 GMT
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Viewed:
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2939 times
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In lugnet.general, J. Spencer Rezkalla wrote:
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In lugnet.general, Marc Nelson, Jr. wrote:
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If kids aren’t going to notice the color change, why not change it back,
since they won’t notice that either? The only people who have noticed the
color change are, by and large, not happy about it.
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Why do kids have to actually note a color change between versions A & B for
it to be a worthwhile product enhancement? Do most kids buy multiple copies
of the same set and compare them? So what if the gray doesn’t quite match
their older pieces? Is the effect on their (often rainbow warrior) building
habits significantly altered?
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Why not change old gray to pink then? You are saying that kids don’t care about
color, but the color change was still an improvement?
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Lots of subtle color changes occur in products to increase their visual
appeal. Those changes aren’t specifically advertised and consumers might not
even consciously notice it. And yet the new product is visually superior to
the old one. Customers may not be able to pinpoint exactly why they find the
product more appealing because they are not out there doing side-by-side A
versus B comparisons, but nevertheless the effect is tangible and important.
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I’m really not buying that the subtle, subliminal appeal of the new colors to
kids will outweigh the very real disgust with the new colors from AFOLS.
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TLC has given us no evidence that there will be any increase in sales from
kids to offset the loss in sales from even one AFOL, let alone thousands.
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Why should they give us confidential sales data? Anything they give to us
goes directly to MegaBloks too...
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Why would MegaBloks want that data? They’ve been making bricks in the new gray
for years.
Marc Nelson Jr.
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Message has 2 Replies:
 | | Re: Jake did good Thanks!!
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| (...) I think you may be missing some subtilty in the argument here. My son may be a good example of this. He is definitely drawn to certain colours and exciting images when shopping. However... when building his own creations he does not seem to (...) (21 years ago, 6-May-04, to lugnet.general, FTX)
| | | Re: Jake did good Thanks!!
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| (...) I didn't say children don't care about color or are incapable of noticing a color change. My response is to those who question: if the color change is really an improvement then why Lego doesn't hype the color change to their target market in (...) (21 years ago, 6-May-04, to lugnet.general, FTX)
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Message is in Reply To:
| | Re: Jake did good Thanks!!
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| (...) Why do kids have to actually note a color change between versions A & B for it to be a worthwhile product enhancement? Do most kids buy multiple copies of the same set and compare them? So what if the gray doesn't quite match their older (...) (21 years ago, 6-May-04, to lugnet.general, FTX)
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