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In lugnet.general, Jake McKee wrote:
> In lugnet.general, Don Heyse wrote:
> > In lugnet.general, Jake McKee wrote:
> >
> > > I'm actually more interested to know why you won't use S@H.
> >
> > It's more expensive than anywhere else. We have to pay tax AND
> > shipping on top of full retail prices.
>
> So it's really nothing to do with S@H, but has to do with the concept of online
> shopping in the first place?
>
> Jake
> ---
> Jake McKee
> Community Liaison
> LEGO Community Development
I'm not sure thats entirely accurate.
It makes sense to me that certain items or kit are only exposed through an
on-line store as retailers are reluctant to carry them.
It makes sense to me (from a business point of view) to ensure that you do not
undercut retailers' prices for those kits which ARE carried by retailers.
What starts to make less sense to me is the high prices of Lego kits (bulk or
specialty) that are offered only or primarily through the on-line store.
Bulk/Accessory kits in particular seem over-priced. Why do I believe that?
It would make sense to me that Lego enthusiasts are the most likely to
purchase bulk or accessory kits. (It seems unlikely that someone would
give 100 2x2 bricks out as a gift to a non-enthusiast). It also seems to
me that this group helps to promote Lego to a younger and wider group of
consumers. I can not forsee an erosion of
the retail marketplace by lowering these prices.
I'd be interested in others opinions on this.
- Jeff
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