Subject:
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Re: Jake did good Thanks!!
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Newsgroups:
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lugnet.general
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Date:
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Thu, 6 May 2004 14:36:35 GMT
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Viewed:
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2643 times
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In lugnet.general, Marc Nelson, Jr. wrote:
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If kids aren’t going to notice the color change, why not change it back,
since they won’t notice that either? The only people who have noticed the
color change are, by and large, not happy about it.
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Why do kids have to actually note a color change between versions A & B for it
to be a worthwhile product enhancement? Do most kids buy multiple copies of the
same set and compare them? So what if the gray doesn’t quite match their older
pieces? Is the effect on their (often rainbow warrior) building habits
significantly altered?
Lots of subtle color changes occur in products to increase their visual appeal.
Those changes aren’t specifically advertised and consumers might not even
consciously notice it. And yet the new product is visually superior to the old
one. Customers may not be able to pinpoint exactly why they find the product
more appealing because they are not out there doing side-by-side A versus B
comparisons, but nevertheless the effect is tangible and important.
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TLC has given us no evidence that there will be any increase in sales from
kids to offset the loss in sales from even one AFOL, let alone thousands.
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Why should they give us confidential sales data? Anything they give to us goes
directly to MegaBloks too...
Spencer
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Message has 2 Replies:
 | | Re: Jake did good Thanks!!
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| (...) I wish people would stop talking about children like they are idiots. My 8 year-old *has* noticed the change, and she *has* asked me about it. She brought it to my attention, not the other way around. Does she buy multiple copies of the same (...) (20 years ago, 6-May-04, to lugnet.general, FTX)
| | | Re: Jake did good Thanks!!
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| (...) Why not change old gray to pink then? You are saying that kids don't care about color, but the color change was still an improvement? (...) I'm really not buying that the subtle, subliminal appeal of the new colors to kids will outweigh the (...) (20 years ago, 6-May-04, to lugnet.general, FTX)
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Message is in Reply To:
| | Re: Jake did good Thanks!!
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| (...) There's an excellent reason - (URL) this statement> by Jake himself: Keep in mind that the non-AFOL consumer (especially the kids on the boards) probably hasn't realized there IS a color change. Many of this year's products aren't out yet (...) (20 years ago, 6-May-04, to lugnet.general, FTX)
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