Subject:
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Re: Jake did good Thanks!!
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Newsgroups:
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lugnet.general
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Date:
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Thu, 6 May 2004 16:23:40 GMT
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Viewed:
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2925 times
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In lugnet.general, Marc Nelson, Jr. wrote:
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In lugnet.general, J. Spencer Rezkalla wrote:
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In lugnet.general, Marc Nelson, Jr. wrote:
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If kids aren’t going to notice the color change, why not change it back,
since they won’t notice that either? The only people who have noticed the
color change are, by and large, not happy about it.
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Why do kids have to actually note a color change between versions A & B for
it to be a worthwhile product enhancement? Do most kids buy multiple copies
of the same set and compare them? So what if the gray doesn’t quite match
their older pieces? Is the effect on their (often rainbow warrior) building
habits significantly altered?
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Why not change old gray to pink then? You are saying that kids don’t care
about color, but the color change was still an improvement?
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I think you may be missing some subtilty in the argument here. My son may
be a good example of this. He is definitely drawn to certain colours and
exciting images when shopping. However... when building his own creations
he does not seem to care in any way about matching colours... only in creating
what he is building. He is still young and I’m sure others have different
experiences with their children etc. etc. However the point I am trying
to make is the following. TLG may believe that the new colours will help
draw customers to their products leading to purchases. Many of those same
customers may not notice (or care if they do) that the new colours do not
match their existing Lego. Hence... this would be beneficial to TLG.
(as I’ve said before... believing something is a good idea and the reality
of that idea being good are not necessarily the same thing).
Jeff
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Lots of subtle color changes occur in products to increase their visual
appeal. Those changes aren’t specifically advertised and consumers might not
even consciously notice it. And yet the new product is visually superior to
the old one. Customers may not be able to pinpoint exactly why they find the
product more appealing because they are not out there doing side-by-side A
versus B comparisons, but nevertheless the effect is tangible and important.
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I’m really not buying that the subtle, subliminal appeal of the new colors to
kids will outweigh the very real disgust with the new colors from AFOLS.
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TLC has given us no evidence that there will be any increase in sales from
kids to offset the loss in sales from even one AFOL, let alone thousands.
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Why should they give us confidential sales data? Anything they give to us
goes directly to MegaBloks too...
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Why would MegaBloks want that data? They’ve been making bricks in the new
gray for years.
Marc Nelson Jr.
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Message has 1 Reply:
 | | Re: Jake did good Thanks!!
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| (...) When I was young my Lego buddy was like this, colour didn't matter, it was the shape and technical abilities of the model he was interested in, for myself the colour was an important element in designing a model. I think Kids just vary. (...) (21 years ago, 6-May-04, to lugnet.general, FTX)
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Message is in Reply To:
| | Re: Jake did good Thanks!!
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| (...) Why not change old gray to pink then? You are saying that kids don't care about color, but the color change was still an improvement? (...) I'm really not buying that the subtle, subliminal appeal of the new colors to kids will outweigh the (...) (21 years ago, 6-May-04, to lugnet.general, FTX)
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