Subject:
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Re: Now does this qualify as good Lego marketing?
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Newsgroups:
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lugnet.general
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Date:
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Fri, 17 Jan 2003 21:42:31 GMT
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Viewed:
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1031 times
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"Brendan Coughlin" <Duck360198@aol.com> writes:
> I should have put the pics in their own folder but forgot...sorry for the
> inconvenience. But that's right, it's a Zippo lighter! Certainly no one
> would just put the Lego logo on without Lego approving right? I mean Lego
> has to say "yes, put our logo on a lighter" right?
Where did you find this? In a retail shop?
I was thinking that perhaps it was a gift from LEGO to some employee
after 10 years of faithful service, or something of that ilk. That
might make some sense.
--Bill.
--
William R Ward bill@wards.net http://www.wards.net/~bill/
-----------------------------------------------------------------------------
"A foolish consistency is the hobgoblin of little minds, adored by
little statesmen and philosophers and divines." - Emerson
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Message is in Reply To:
 | | Now does this qualify as good Lego marketing?
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| Hi everyone! Well, as we all know, Lego has really expanded its name with everyday names such as the NBA, MLS, Nike, Shell, etc. etc. But has Lego ever been involved in a poor marketing decision? I think I may have found one marketing decision that (...) (21 years ago, 10-Jan-03, to lugnet.general)
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