Subject:
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Re: Now does this qualify as good Lego marketing?
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Newsgroups:
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lugnet.general
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Date:
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Fri, 10 Jan 2003 06:41:20 GMT
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Viewed:
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521 times
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In lugnet.general, Brendan Coughlin writes
> But has Lego ever been
> involved in a poor marketing decision? I think I may have found one
> marketing decision that isn't the best, but I find it kind of amusing.
Well, I hate to take this thread down an R-rated path (Off topic no less)...
but here is one that will give you a chuckle... or something...
I was reading in one of my Industrial Design Magazines, about strange
product licenses with companies you would not expect it from. So get this...
Sanrio, the marketer of the "Hello Kitty" line, has produced an official
Hello Kitty VIBRATOR! No lie!
Just look on Ebay...
http://cgi.ebay.com/ws/eBayISAPI.dll?ViewItem&category=5204&item=3106655156
Here is a link to an article in the San Francisco Examiner...
http://www.examiner.com/news/default.jsp?story=n.hellokitty.0619w
Now in all fairness, it appears as though this was orignally designed as a
general "massager"... from the SF Examiner article..... "The vibrator was
originally designed as a muscle massager until someone, somewhere,
discovered the battery-operated machine's multitasking capability."
What's next? Pokemon condoms? "Gotta catch em' all"......
Sorry!
-Tommy
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Message is in Reply To:
 | | Now does this qualify as good Lego marketing?
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| Hi everyone! Well, as we all know, Lego has really expanded its name with everyday names such as the NBA, MLS, Nike, Shell, etc. etc. But has Lego ever been involved in a poor marketing decision? I think I may have found one marketing decision that (...) (22 years ago, 10-Jan-03, to lugnet.general)
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