Subject:
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Now does this qualify as good Lego marketing?
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Newsgroups:
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lugnet.general
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Date:
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Fri, 10 Jan 2003 04:15:56 GMT
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Viewed:
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482 times
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Hi everyone!
Well, as we all know, Lego has really expanded its name with everyday names
such as the NBA, MLS, Nike, Shell, etc. etc. But has Lego ever been
involved in a poor marketing decision? I think I may have found one
marketing decision that isn't the best, but I find it kind of amusing.
Who knows, some people may find this horrible, but when I saw it for the
first time I was just chuckling to myself. Here are the pics:
http://www.brickshelf.com/cgi-bin/gallery.cgi?i=299535
http://www.brickshelf.com/cgi-bin/gallery.cgi?i=299537
http://www.brickshelf.com/cgi-bin/gallery.cgi?i=299538
http://www.brickshelf.com/cgi-bin/gallery.cgi?i=299539
http://www.brickshelf.com/cgi-bin/gallery.cgi?i=299541
http://www.brickshelf.com/cgi-bin/gallery.cgi?i=299544
http://www.brickshelf.com/cgi-bin/gallery.cgi?i=299546
http://www.brickshelf.com/cgi-bin/gallery.cgi?i=299547
I should have put the pics in their own folder but forgot...sorry for the
inconvenience. But that's right, it's a Zippo lighter! Certainly no one
would just put the Lego logo on without Lego approving right? I mean Lego
has to say "yes, put our logo on a lighter" right?
Ah well, it still cracks me up! Enjoy!
By the way, if you want one let me know. I have a few!
Brendan
Duck360198@aol.com
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Message has 4 Replies:
 | | Re: Now does this qualify as good Lego marketing?
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| In lugnet.general, Brendan Coughlin writes (...) Well, I hate to take this thread down an R-rated path (Off topic no less)... but here is one that will give you a chuckle... or something... I was reading in one of my Industrial Design Magazines, (...) (21 years ago, 10-Jan-03, to lugnet.general)
| | | Re: Now does this qualify as good Lego marketing?
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| (...) I can't view the images until the folder has been moderated (or you supply the URL's to the images rather then the BrickShelf ID (the URL should end with .jpg or whatever file type they are). Still, I imagine a lot of Zippo-copy's use their (...) (21 years ago, 10-Jan-03, to lugnet.general)
| | | Re: Now does this qualify as good Lego marketing?
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| (...) The way to know whether it is an official Zippo product (and not a clone) is to check the bottom. There should be an engraved Zippo logo there. (Your pics don't show the bottom.) ...Where did you find these? I would imagine that Zippo might (...) (21 years ago, 14-Jan-03, to lugnet.general)
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