Subject:
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Re: Now does this qualify as good Lego marketing?
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Newsgroups:
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lugnet.general
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Date:
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Fri, 10 Jan 2003 07:12:22 GMT
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Viewed:
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804 times
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> I should have put the pics in their own folder but forgot...sorry for the
> inconvenience. But that's right, it's a Zippo lighter! Certainly no one
> would just put the Lego logo on without Lego approving right? I mean Lego
> has to say "yes, put our logo on a lighter" right?
I can't view the images until the folder has been moderated (or you supply the
URL's to the images rather then the BrickShelf ID (the URL should end with .jpg
or whatever file type they are).
Still, I imagine a lot of Zippo-copy's use their Logos w/o an OK from the owner
of said logo. Yes, it's against the (C) and TM but I don't think they care
much.
Best regards,
/Tobbe
http://www.lotek.nu
(remove SPAM when e-mailing)
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Message has 1 Reply:
 | | Re: Now does this qualify as good Lego marketing?
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| (...) owner (...) Irrespective of whether it's an official Zippo or an officially-approved use of the Lego logo, who on earth is the target market for this product? I would have thought a Zippo lighter might be more attractive to its target market (...) (22 years ago, 11-Jan-03, to lugnet.general)
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Message is in Reply To:
| | Now does this qualify as good Lego marketing?
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| Hi everyone! Well, as we all know, Lego has really expanded its name with everyday names such as the NBA, MLS, Nike, Shell, etc. etc. But has Lego ever been involved in a poor marketing decision? I think I may have found one marketing decision that (...) (22 years ago, 10-Jan-03, to lugnet.general)
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