Subject:
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Re: Now does this qualify as good Lego marketing?
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Newsgroups:
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lugnet.general
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Date:
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Tue, 14 Jan 2003 18:18:44 GMT
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Viewed:
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610 times
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In lugnet.general, Brendan Coughlin writes:
> Hi everyone!
>
> http://www.brickshelf.com/cgi-bin/gallery.cgi?i=299535
> http://www.brickshelf.com/cgi-bin/gallery.cgi?i=299547
>
> I should have put the pics in their own folder but forgot...sorry for the
> inconvenience. But that's right, it's a Zippo lighter! Certainly no one
> would just put the Lego logo on without Lego approving right? I mean Lego
> has to say "yes, put our logo on a lighter" right?
The way to know whether it is an official Zippo product (and not a clone) is
to check the bottom. There should be an engraved Zippo logo there. (Your
pics don't show the bottom.) ...Where did you find these? I would imagine
that Zippo might produce promotional items with any company logo if, for
example, the company (in this case TLC) requested it. Certainly this isn't
a product to market to children, but maybe some TLC employees (adults, some
of whom likely smoke) would appreciate a corporate gift of such nature (this
could be similar to getting a watch with a corporate logo after serving for
X number of years for the company.) Just a thought...
-H.
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Message has 1 Reply:
Message is in Reply To:
 | | Now does this qualify as good Lego marketing?
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| Hi everyone! Well, as we all know, Lego has really expanded its name with everyday names such as the NBA, MLS, Nike, Shell, etc. etc. But has Lego ever been involved in a poor marketing decision? I think I may have found one marketing decision that (...) (21 years ago, 10-Jan-03, to lugnet.general)
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