Subject:
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Some Lego buying stats
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Newsgroups:
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lugnet.general
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Date:
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Tue, 5 Jun 2001 20:33:08 GMT
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Viewed:
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510 times
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I was curious just a bit ago about how much I spend on Lego per year, and
how quickly I acquired Lego-- So using semi-rough guesses on my collection
based on year, I found:
Childhood: 1,425 pieces per year =~ $150 per year
Dark Ages: 0 pieces per year = $0 per year!
College: 5,363 pieces per year =~ $600 per year
Out of College: 32,647 pieces per year =~ $4,000 per year
I'm not sure if that's scary or not... but it does mean I'll have my
childhood collection more than doubled every year from now on if I stay at
this rate! I better buy a bigger place...
So, now to turn my post in a completely different direction... Using that as
an "average" that turns into between 8 and 80 million USD a year (guessing
between 2,000 and 20,000 "like" AFOLs out there?). That's not really all
*that* much is it... Works out to between 70 and 700 million DKK. "Total net
turnover" for 1999 (for TLC) was close to 10 billion DKK ('course that was a
good year), which would make my estimate between 0.7% and 7.0% of TLC's
business... and when you factor in that much of the spending we do is on old
sets (between fellow AFOLs and other people) and discounted sets in the
stores, that brings the number down a bit... and when you factor in the fact
that the money we spend at retail stores gets split up between the vendor
and TLC... Hmm... Although that IS more or less what I kinda expected at a
completely random guess before thinking about it-- that we're somewhere
around the 5% margin-- a nice little chunk, but hardly a majority...
Anyway, I'm really just rambling with very little hard data whatsoever-- I
could be *WAY* off, I dunno... Does anyone out there have some more
realistic numbers to toy with?
DaveE
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Message has 1 Reply:
 | | Re: Some Lego buying stats
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| (...) I don't have a piece breakdown (yet), but I do have a dollar breakdown... 1983 - $85 1984 - $275 1985 - $200 1986 - $175 1987 - $200 1988 - $200 1989 - $125 1990 - $35 1991 - $125 1992 - $150 1993 - $425 1994 - $150 1995 - $150 1996 - $350 (...) (23 years ago, 5-Jun-01, to lugnet.general)
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