Subject:
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Re: Reuters report on Lego at New York Toy Fair
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Newsgroups:
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lugnet.general
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Date:
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Mon, 12 Feb 2001 11:56:36 GMT
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Viewed:
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674 times
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In lugnet.general, Dave Low writes:
> In lugnet.general, Lawrence Wilkes writes:
>
> So much cool stuff here!!
>
> > This year, LEGO will be releasing more than 170 new products, its highest
> > number ever.
>
> I wonder if there has been a corresponding increase in the R&D budget?
Hope so, And I'd love to work for the R&D dept in Windosr/Slough.. Sent Lego
Europe North a CV and havee not heard anything.
> > With vicious-looking villains and grim heroes, Bionicle clearly marks a
> > departure from LEGO's traditional nonviolent image, but Eio is not worried.
> >
> > ``Our policy is, don't do violence for the sake of violence. We don't want
> > to encourage violence, that's why we don't make any tanks or fighter planes.
> > But we have accepted it in fantasy settings and we also have medieval
> > castles with invaders and things like that,'' he said.
>
> Give it a few years: "LEGO's new UN peace keeping force series is not about
> violence as such. It reflects an international aspiration to conflict
> resolution, and a desire to end war."
Nah, Best Lock already doing a UN range. And ISTR a Uniceff truck already
beinga lego set ;-)
> > adding that the company hoped to offer three-dimensional customized products >soon.
>
> Intriguing! Unless they're moving into the statuette business, this sounds
> like the "submit your DAT, we'll send you the bricks" concept?
Yeah but only if your browser can suppourt the new highly advanced
FLASH/InactiveX controls for feeding in the design ;-)
> > New Traditional Products
> >
> > LEGO also has other, more traditional, new products up its sleeve this
> > season. Among these are the Harry Potter line which will go on sale in the
> > fall, preceding the eagerly anticipated Warner Brothers movie, scheduled for
> > release in November. In addition to the movie-based products, Lego will also
> > be releasing software based on the book.
>
> In case there was any doubt, confirmation of ABS Potter. Interesting to see
> a distinction between "movie" licensing and "book" licensing: fingers
> crossed that the movie is more like the book and less like "Home Alone" (see
> http://www.salon.com/people/feature/2000/08/24/potter/index.html ).
And hopefully better castle then the Castle JR of Knight Kingdom...
> The mind boggles... I'm hanging out for rugby, or at least gridiron.
Or maybe Cricket... One for Lego Australia I feel ;-). I'm sure there are
white minfigs... (Althoguh the cricket teams don't all wear whites anymore.)
Alex
> --DaveL
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Message has 1 Reply:
Message is in Reply To:
 | | Re: Reuters report on Lego at New York Toy Fair
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| In lugnet.general, Lawrence Wilkes writes: So much cool stuff here!! (...) <soapbox> More than anything this reinforces the need to fight against that insidious question: "Aren't Megabloks legos the same as LEGO legos, only cheaper?"</soapbox> This (...) (24 years ago, 10-Feb-01, to lugnet.general)
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