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Lego: From Building Blocks to High Tech
By Marcus Rubin
NEW YORK (Reuters) - LEGO's showroom at the American International Toy Fair
looks deceptively familiar.
Brightly colored building blocks bubble around happily in plastic tubes.
Small smiling figures stand on model farms. And a life-size LEGO model of
the red-haired, goateed U.S. soccer star Alexi Lalas celebrates last year's
hit, LEGO Soccer.
But behind the traditional facade, the world's third-largest toy maker is
moving rapidly into a high-tech future, seeking to bring modern technology
to its products without losing their soul.
``We want to ensure that creativity remains the core of our business. So we
are trying to strike a balance between things you can build and high tech,''
said Peter Eio, president of LEGO, Americas.
The Danish family-owned company does not make sales or profit figures
public. But, according to Eio, the United States is the company's number one
market, followed by Germany.
``LEGO is unique among toy makers, it is perhaps the only toy label people
will go to the store and ask for,'' said David Leibowitz, managing director
for investment bank Burnham Securities, who has followed LEGO for many
years.
``People go to the store and ask for Barbie, not Mattel, but they will ask
for LEGO,'' he said. Mattel Inc. based in El Segundo, California, makes
Barbie dolls and other toys.
This year, LEGO will be releasing more than 170 new products, its highest
number ever.
Moving Into High-Tech And Action
Topping the list of LEGO products combining technology and creativity is the
Mindstorm line. Aimed at 12-year olds and up, Mindstorm allows kids to build
and program small robots that can then perform simple tasks such as
sweeping.
``It's not a fad, it's been on the market for three years and is building
every year,'' said Eio. ``Mindstorm is very much a part of the 'FIRST'
program we sponsor in schools, seeking to stimulate interest in science and
technology.''
But while Mindstorm may be peaceful and educational, the video game
revolution has also forced LEGO to toy with more action-related products.
Launching in late summer, the Bionicle line consists of six heroes, known as
the Toa, and five villains, know as the Makuta. In addition to the figures,
LEGO will launch two Bionicle video games.
With vicious-looking villains and grim heroes, Bionicle clearly marks a
departure from LEGO's traditional nonviolent image, but Eio is not worried.
``Our policy is, don't do violence for the sake of violence. We don't want
to encourage violence, that's why we don't make any tanks or fighter planes.
But we have accepted it in fantasy settings and we also have medieval
castles with invaders and things like that,'' he said.
Leibowitz agrees. ``I think Bionicle may actually improve the brand, because
it's less violent than other figures, and kids build the characters
themselves,'' he said.
While the details of the Bionicle story line has not been revealed -- that
will happen slowly on the Bionicle Web site (http://www.bionicle.com) -- the
premise is that the paradise island of Mata Nui has come under the dark
shadow of the Makuta. The task of the six heroes is to collect the lost
masks of power, thereby freeing Mata Nui of the evil Makuta.
The outcome of the struggle is uncertain, but LEGO spokeswoman Shannon
Harnett gave a hint. ``Good always triumphs over evil,'' she said.
Equally uncertain is of course whether Bionicle will be a hit, but early
reactions seems positive.
``The Bionicle line has caused quite a stir in the business, the first time
LEGO has gone into the action hero. Retailer response has been quite
positive,'' said Leibowitz. The drive to embrace new technology also
includes LEGO's most basic products, the building blocks. Send a digital
picture of a loved one -- pet, parent or lover -- to LEGO's online store and
for $29.99 the company will send a LEGO Mosaic kit with building blocks to
build into a portrait.
``Mass customization like this is a relatively new concept in the toy
business,'' said Eio, adding that the company hoped to offer
three-dimensional customized products soon.
New Traditional Products
LEGO also has other, more traditional, new products up its sleeve this
season. Among these are the Harry Potter line which will go on sale in the
fall, preceding the eagerly anticipated Warner Brothers movie, scheduled for
release in November. In addition to the movie-based products, Lego will also
be releasing software based on the book.
``I think the Harry Potter Lego series should receive high exposure, due to
the strength of the Lego brand, and the character's popularity,'' said
Nicole Dowswell, a spokeswoman for retailer K Mart Corp. KM.N.
Eio also seems pleased with the Potter license.
``Harry Potter fits very well with Lego, castles have always been very
popular for us, and the entire Potter story is based on this castle-like
school,'' he said.
Last year Lego had an unexpected success -- or ``sleeper hit'' -- with LEGO
Soccer, and is now adding a women's team and a team transporter. However,
Lego has not ventured into other, more widely televised U.S. sports.
``When the soccer concept first came up, we anticipated it would be
strongest in Europe, and not so strong in the U.S. Turned out it was
stronger here, I guess because a lot of children play soccer here even if
it's not on TV,'' he said.
The company was considering expanding the line into other sports, but
according to Eio there were no firm plans.
--
Regards
Lawrence Wilkes
lawrence@wilkesworld.co.uk
www.wilkesworld.co.uk
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In lugnet.general, Lawrence Wilkes writes:
So much cool stuff here!!
> snippo
> ``LEGO is unique among toy makers, it is perhaps the only toy label people
> will go to the store and ask for,'' said David Leibowitz, managing director
> for investment bank Burnham Securities, who has followed LEGO for many
> years.
>
> ``People go to the store and ask for Barbie, not Mattel, but they will ask
> for LEGO,'' he said. Mattel Inc. based in El Segundo, California, makes
> Barbie dolls and other toys.
<soapbox> More than anything this reinforces the need to fight against that
insidious question: "Aren't Megabloks legos the same as LEGO legos, only
cheaper?"</soapbox>
This is also interesting from the whole "top among families by 2005"
perspective: say the results come in that
(A): 90% know Barbie
(B): 80% know legos (=plastic building bricks)
(C): 60% know LEGO (=LEGO brand)
(D): 20% know Mattel
So TLC, interpreting the generic (B) as though it meant the specific (C),
claim 80% market recognition, four times that of Mattel Inc., when in fact,
by branding Mattel's Barbie has 1.5 times the recognition of the "true" LEGO
brand.
> This year, LEGO will be releasing more than 170 new products, its highest
> number ever.
I wonder if there has been a corresponding increase in the R&D budget?
> Launching in late summer, the Bionicle line consists of six heroes, known as
> the Toa, and five villains, know as the Makuta. In addition to the figures,
> LEGO will launch two Bionicle video games.
So! Bionicle II, once you've bought the Toa and the Turaga: collect the five
incarnations of the Makuta. Quoting from bionicle.com:
> Some say he has three heads. Others say he can change into many forms.
> The legend says the Makuta is a whirling, kicking, screaming, clawing beast.
> He -- or IT -- could be many things at once - cobra, tiger, hawk.
A combined Makuta from five Toa scale figures would be quite impressive!
(and is it just me, or do the Mata Nui names sound like they were bought in
a job lot from Toyota?)
> With vicious-looking villains and grim heroes, Bionicle clearly marks a
> departure from LEGO's traditional nonviolent image, but Eio is not worried.
>
> ``Our policy is, don't do violence for the sake of violence. We don't want
> to encourage violence, that's why we don't make any tanks or fighter planes.
> But we have accepted it in fantasy settings and we also have medieval
> castles with invaders and things like that,'' he said.
Give it a few years: "LEGO's new UN peace keeping force series is not about
violence as such. It reflects an international aspiration to conflict
resolution, and a desire to end war."
> Leibowitz agrees. ``I think Bionicle may actually improve the brand, because
> it's less violent than other figures, and kids build the characters
> themselves,'' he said.
I'd be really interested to hear a fuller version of this analysis.
> The outcome of the struggle is uncertain, but LEGO spokeswoman Shannon
> Harnett gave a hint. ``Good always triumphs over evil,'' she said.
"uncertain" -- LOL.
> adding that the company hoped to offer three-dimensional customized products >soon.
Intriguing! Unless they're moving into the statuette business, this sounds
like the "submit your DAT, we'll send you the bricks" concept?
> New Traditional Products
>
> LEGO also has other, more traditional, new products up its sleeve this
> season. Among these are the Harry Potter line which will go on sale in the
> fall, preceding the eagerly anticipated Warner Brothers movie, scheduled for
> release in November. In addition to the movie-based products, Lego will also
> be releasing software based on the book.
In case there was any doubt, confirmation of ABS Potter. Interesting to see
a distinction between "movie" licensing and "book" licensing: fingers
crossed that the movie is more like the book and less like "Home Alone" (see
http://www.salon.com/people/feature/2000/08/24/potter/index.html ).
> ``I think the Harry Potter Lego series should receive high exposure, due to
> the strength of the Lego brand, and the character's popularity,'' said
> Nicole Dowswell, a spokeswoman for retailer K Mart Corp. KM.N.
>
> Eio also seems pleased with the Potter license.
>
> ``Harry Potter fits very well with Lego, castles have always been very
> popular for us, and the entire Potter story is based on this castle-like
> school,'' he said.
<snide> High calibre expert analysis they've got there. </snide>
> Last year Lego had an unexpected success -- or ``sleeper hit'' -- with LEGO
> Soccer, and is now adding a women's team and a team transporter.
The long awaited "fem-fig" set. Excellent.
> However, Lego has not ventured into other, more widely televised U.S. >sports... The company was considering expanding the line into other sports, >but according to Eio there were no firm plans.
The mind boggles... I'm hanging out for rugby, or at least gridiron.
--DaveL
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In lugnet.general, Lawrence Wilkes writes:
> [...]
> With vicious-looking villains and grim heroes, Bionicle clearly marks a
> departure from LEGO's traditional nonviolent image, but Eio is not worried.
>
> ``Our policy is, don't do violence for the sake of violence. We don't want
> to encourage violence, that's why we don't make any tanks or fighter planes.
> But we have accepted it in fantasy settings and we also have medieval
> castles with invaders and things like that,'' he said.
That quote is interesting... Maybe I'm reading it the wrong way, but it
seems to be implying that tanks and fighter planes are violence for the sake
of violence. I thought tanks and fighter planes were violence for the sake
of national security and winning wars -- hardly violence for the sake of
violence. Same with castles and invaders. I wonder what is meant by fantasy
settings? Seems to me that boxing and WWF and things like that are violence
for the sake of violence (or more accurately, entertainment).
In any case, I'm excited about the new selection of pieces coming out in the
Bionicle sets.
--Todd
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"Todd Lehman" <lehman@javanet.com> wrote in message
news:G8Jv6o.79@lugnet.com...
> In lugnet.general, Lawrence Wilkes writes:
> > [...]
> > With vicious-looking villains and grim heroes, Bionicle clearly marks a
> > departure from LEGO's traditional nonviolent image, but Eio is not • worried.
> >
> > ``Our policy is, don't do violence for the sake of violence. We don't • want
> > to encourage violence, that's why we don't make any tanks or fighter • planes.
> > But we have accepted it in fantasy settings and we also have medieval
> > castles with invaders and things like that,'' he said.
>
> That quote is interesting... Maybe I'm reading it the wrong way, but it
> seems to be implying that tanks and fighter planes are violence for the • sake
> of violence. I thought tanks and fighter planes were violence for the • sake
> of national security and winning wars -- hardly violence for the sake of
> violence. Same with castles and invaders. I wonder what is meant by • fantasy
> settings? Seems to me that boxing and WWF and things like that are • violence
> for the sake of violence (or more accurately, entertainment).
But surely WWF is the fantasy setting!
It cant be called violence. No one gets hurt.
regards
lawrence
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In lugnet.general, Lawrence Wilkes writes:
>
> "Todd Lehman" <lehman@javanet.com> wrote in message
> news:G8Jv6o.79@lugnet.com...
> > In lugnet.general, Lawrence Wilkes writes:
> > > [...]
> > > With vicious-looking villains and grim heroes, Bionicle clearly marks a
> > > departure from LEGO's traditional nonviolent image, but Eio is not • worried.
> > >
> > > ``Our policy is, don't do violence for the sake of violence. We don't • want
> > > to encourage violence, that's why we don't make any tanks or fighter • planes.
> > > But we have accepted it in fantasy settings and we also have medieval
> > > castles with invaders and things like that,'' he said.
> >
> > That quote is interesting... Maybe I'm reading it the wrong way, but it
> > seems to be implying that tanks and fighter planes are violence for the • sake
> > of violence. I thought tanks and fighter planes were violence for the • sake
> > of national security and winning wars -- hardly violence for the sake of
> > violence. Same with castles and invaders. I wonder what is meant by • fantasy
> > settings? Seems to me that boxing and WWF and things like that are • violence
> > for the sake of violence (or more accurately, entertainment).
>
> But surely WWF is the fantasy setting!
> It cant be called violence. No one gets hurt.
What!? Remember the one that died a few years back (I think it was Owen Heart)?
Josh
>
> regards
> lawrence
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lawrence wilkes wrote:
> > settings? Seems to me that boxing and WWF and things like that are • violence
> > for the sake of violence (or more accurately, entertainment).
>
> But surely WWF is the fantasy setting!
> It cant be called violence. No one gets hurt.
Tell that to the guy that died last year from a stunt gone wrong.
--
Tom Stangl
***http://www.vfaq.com/
***DSM Visual FAQ home
***http://ba.dsm.org/
***SF Bay Area DSMs
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Yes, it was Owen Hart. There are also other injuries that occur like the
wrestlers getting paralyzed.
In lugnet.general, Josh Baakko writes:
> In lugnet.general, Lawrence Wilkes writes:
> >
> > "Todd Lehman" <lehman@javanet.com> wrote in message
> > news:G8Jv6o.79@lugnet.com...
> > > In lugnet.general, Lawrence Wilkes writes:
> > > > [...]
> > > > With vicious-looking villains and grim heroes, Bionicle clearly marks a
> > > > departure from LEGO's traditional nonviolent image, but Eio is not • worried.
> > > >
> > > > ``Our policy is, don't do violence for the sake of violence. We don't • want
> > > > to encourage violence, that's why we don't make any tanks or fighter • planes.
> > > > But we have accepted it in fantasy settings and we also have medieval
> > > > castles with invaders and things like that,'' he said.
> > >
> > > That quote is interesting... Maybe I'm reading it the wrong way, but it
> > > seems to be implying that tanks and fighter planes are violence for the • sake
> > > of violence. I thought tanks and fighter planes were violence for the • sake
> > > of national security and winning wars -- hardly violence for the sake of
> > > violence. Same with castles and invaders. I wonder what is meant by • fantasy
> > > settings? Seems to me that boxing and WWF and things like that are • violence
> > > for the sake of violence (or more accurately, entertainment).
> >
> > But surely WWF is the fantasy setting!
> > It cant be called violence. No one gets hurt.
>
> What!? Remember the one that died a few years back (I think it was Owen Heart)?
> Josh
>
> >
> > regards
> > lawrence
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"Tom Stangl, VFAQman" <talonts@vfaq.com> wrote in message
news:3A8606AE.4E3755E3@vfaq.com...
> lawrence wilkes wrote:
>
> > > settings? Seems to me that boxing and WWF and things like that are • violence
> > > for the sake of violence (or more accurately, entertainment).
> >
> > But surely WWF is the fantasy setting!
> > It cant be called violence. No one gets hurt.
>
> Tell that to the guy that died last year from a stunt gone wrong.
Surely that is the point
it was "a stunt gone wrong"
No one deliberately set out to hurt him or kill him did they?
regards
lawrence
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"Josh Baakko" <shi_web@hotmail.com> wrote in message
news:G8KE4x.GK9@lugnet.com...
>
> What!? Remember the one that died a few years back (I think it was Owen • Heart)?
> Josh
Cant say I follow WWF.
But from Tom Stangl post wasnt it a 'stunt gone wrong'?
regards
lawrence
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lawrence wilkes wrote:
> "Tom Stangl, VFAQman" <talonts@vfaq.com> wrote in message
> news:3A8606AE.4E3755E3@vfaq.com...
> > lawrence wilkes wrote:
> >
> > > > settings? Seems to me that boxing and WWF and things like that are • violence
> > > > for the sake of violence (or more accurately, entertainment).
> > >
> > > But surely WWF is the fantasy setting!
> > > It cant be called violence. No one gets hurt.
> >
> > Tell that to the guy that died last year from a stunt gone wrong.
Or Mick "Mankind" Foley, who had his ear ripped off...
> Surely that is the point
> it was "a stunt gone wrong"
> No one deliberately set out to hurt him or kill him did they?
Ah, but you didn't say "nobody is deliberately trying to hurt anybody else",
you said "No one gets hurt." There's a world of difference between the two.
J
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Folks,
This WWF discussion should not be in general.
FUT to off.topic.debate or off.topic.fun, whatever suits your fancy.
Thanks!
Scott S.
--
Want LEGO Elements at Great Prices?
Visit The Sanburn Systems Company
www.sanburnsystems.com
Scott E. Sanburn, Owner
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Okay, down to the good part:
In lugnet.general, Lawrence Wilkes writes:
> Lego: From Building Blocks to High Tech
>
> By Marcus Rubin
> [snip]
> Last year Lego had an unexpected success -- or ``sleeper hit'' -- with LEGO
> Soccer, and is now adding a women's team and a team transporter. However,
> Lego has not ventured into other, more widely televised U.S. sports.
Yes! Female minifig heads!
Oh, and another team bus. ;)
best
Lindsay
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In lugnet.general, Lindsay Frederick Braun writes:
>
> Okay, down to the good part:
>
> In lugnet.general, Lawrence Wilkes writes:
> > Lego: From Building Blocks to High Tech
> >
> > By Marcus Rubin
> > [snip]
> > Last year Lego had an unexpected success -- or ``sleeper hit'' -- with LEGO
> > Soccer, and is now adding a women's team and a team transporter. However,
> > Lego has not ventured into other, more widely televised U.S. sports.
>
> Yes! Female minifig heads!
>
> Oh, and another team bus. ;)
Pink perhaps ? With pink train windows ? Yumm !
Ray
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in article G8Ls5M.Av9@lugnet.com, Mr L F Braun wrote:
> Yes! Female minifig heads!
Well, they'll all be wearing the new "Futbol Bus Intercom Microphones"
;^D
~Mark "Muffin Head" Sandlin
--
Mark's Lego(R) Creations
http://www.nwlink.com/~sandlin/lego
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In lugnet.general, Mark Sandlin writes:
> in article G8Ls5M.Av9@lugnet.com, Mr L F Braun wrote:
>
> > Yes! Female minifig heads!
>
> Well, they'll all be wearing the new "Futbol Bus Intercom Microphones"
>
> ;^D
And, with our luck, have attractive Wild West scowls. You know,
I was going to type in "Without intercom mikes!" before, but
somehow I knew you'd pick up the assist. Saccin' frassn' rassin'...
(a nickel to anyone who remembers where *that* line comes from!)
LFB
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In lugnet.general, Lindsay Frederick Braun writes:
>
>
> Yes! Female minifig heads!
>
> Oh, and another team bus. ;)
I bought the big soccer set (which is very fun to play, by the way) for my
son because he loves to play soccer - like his Grandpa who played
professionally for Bolivia. It came with a bunch of female heads and hair
pieces which I thought was a mistake - so of course I confiscated them
(stangely enough, my castle population has mysteriously had an increase in
female figs ;~). Apparently they were meant to accommodate a female team -
oh well, too late now.
Bill
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In lugnet.general, Lindsay Frederick Braun writes:
> Saccin' frassn' rassin'...
> (a nickel to anyone who remembers where *that* line comes from!)
>
> LFB
Would that be prehistoric expletives a la Fred Flintstone?
Bill
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In lugnet.general, Lindsay Frederick Braun writes:
> Saccin' frassn' rassin'...
> (a nickel to anyone who remembers where *that* line comes from!)
>
> LFB
Haven't seen a good 'ole Yosemite Sam 'toon a while!
JR
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"Mr L F Braun" <braunli1@pilot.msu.edu> wrote in message
news:G8LwC2.2rt@lugnet.com...
> In lugnet.general, Mark Sandlin writes: • <snippage>
> Saccin' frassn' rassin'...
> (a nickel to anyone who remembers where *that* line comes from!)
Mutley! from Wacky Races
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in article G8LwC2.2rt@lugnet.com, Mr L F Braun wrote:
>
> And, with our luck, have attractive Wild West scowls. You know,
> I was going to type in "Without intercom mikes!" before, but
> somehow I knew you'd pick up the assist. Saccin' frassn' rassin'...
> (a nickel to anyone who remembers where *that* line comes from!)
Snagglepuss!
:^D
~Mark "Muffin Head" Sandlin
--
Mark's Lego(R) Creations
http://www.nwlink.com/~sandlin/lego
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in article B6AC579C.D1C1%sandlin@nwlink.com, Mark Sandlin wrote:
> Snagglepuss!
Doh! I meant Mutley!
Snagglepuss did that "Exit stage right" thing.
:^\
~Mark "Muffin Head" Sandlin
--
Mark's Lego(R) Creations
http://www.nwlink.com/~sandlin/lego
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In lugnet.general, Mark Sandlin writes:
>
> Snagglepuss did that "Exit stage right" thing.
It was, "Exit stage left e-ven." :~D
Bill
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Ray Sanders wrote in message ...
> Pink perhaps ? With pink train windows ? Yumm !
Pink? YUCK!!! Please don't insult us with Barbie pink.
Rose
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r2 wrote:
>
> Ray Sanders wrote in message ...
> > Pink perhaps ? With pink train windows ? Yumm !
>
> Pink? YUCK!!! Please don't insult us with Barbie pink.
Oh, but I need more pink train windows (yes, I said more - these really
exist!). It'd be cool to have trans pink glass and windshield etc.
also...
What I'm hoping for is yellow windows, but green would be cool also.
Frank
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In lugnet.general, Dave Low writes:
> In lugnet.general, Lawrence Wilkes writes:
>
> So much cool stuff here!!
>
> > This year, LEGO will be releasing more than 170 new products, its highest
> > number ever.
>
> I wonder if there has been a corresponding increase in the R&D budget?
Hope so, And I'd love to work for the R&D dept in Windosr/Slough.. Sent Lego
Europe North a CV and havee not heard anything.
> > With vicious-looking villains and grim heroes, Bionicle clearly marks a
> > departure from LEGO's traditional nonviolent image, but Eio is not worried.
> >
> > ``Our policy is, don't do violence for the sake of violence. We don't want
> > to encourage violence, that's why we don't make any tanks or fighter planes.
> > But we have accepted it in fantasy settings and we also have medieval
> > castles with invaders and things like that,'' he said.
>
> Give it a few years: "LEGO's new UN peace keeping force series is not about
> violence as such. It reflects an international aspiration to conflict
> resolution, and a desire to end war."
Nah, Best Lock already doing a UN range. And ISTR a Uniceff truck already
beinga lego set ;-)
> > adding that the company hoped to offer three-dimensional customized products >soon.
>
> Intriguing! Unless they're moving into the statuette business, this sounds
> like the "submit your DAT, we'll send you the bricks" concept?
Yeah but only if your browser can suppourt the new highly advanced
FLASH/InactiveX controls for feeding in the design ;-)
> > New Traditional Products
> >
> > LEGO also has other, more traditional, new products up its sleeve this
> > season. Among these are the Harry Potter line which will go on sale in the
> > fall, preceding the eagerly anticipated Warner Brothers movie, scheduled for
> > release in November. In addition to the movie-based products, Lego will also
> > be releasing software based on the book.
>
> In case there was any doubt, confirmation of ABS Potter. Interesting to see
> a distinction between "movie" licensing and "book" licensing: fingers
> crossed that the movie is more like the book and less like "Home Alone" (see
> http://www.salon.com/people/feature/2000/08/24/potter/index.html ).
And hopefully better castle then the Castle JR of Knight Kingdom...
> The mind boggles... I'm hanging out for rugby, or at least gridiron.
Or maybe Cricket... One for Lego Australia I feel ;-). I'm sure there are
white minfigs... (Althoguh the cricket teams don't all wear whites anymore.)
Alex
> --DaveL
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> Or maybe Cricket... One for Lego Australia I feel ;-). I'm sure there are
> white minfigs... (Althoguh the cricket teams don't all wear whites anymore.)
Now I would have no qualms about buying a cricket lego set...
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Frank Filz wrote in message <3A8763B4.62BC5D21@mindspring.com>...
> r2 wrote:
> >
> > Ray Sanders wrote in message ...
> > > Pink perhaps ? With pink train windows ? Yumm !
> >
> > Pink? YUCK!!! Please don't insult us with Barbie pink.
>
> Oh, but I need more pink train windows (yes, I said more - these really
> exist!). It'd be cool to have trans pink glass and windshield etc.
> also...
>
> What I'm hoping for is yellow windows, but green would be cool also.
What about purple? Now that would be bold.
Rose
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r2 wrote:
> Frank Filz wrote in message <3A8763B4.62BC5D21@mindspring.com>...
> > r2 wrote:
> > >
> > > Ray Sanders wrote in message ...
> > > > Pink perhaps ? With pink train windows ? Yumm !
> > >
> > > Pink? YUCK!!! Please don't insult us with Barbie pink.
> >
> > Oh, but I need more pink train windows (yes, I said more - these really
> > exist!). It'd be cool to have trans pink glass and windshield etc.
> > also...
> >
> > What I'm hoping for is yellow windows, but green would be cool also.
>
> What about purple? Now that would be bold.
>
> Rose
Anybody who doesn't like Pink Lego should go visit the Art Deco district of
Miami Beach. It gives new meaning to building with color.
Gary Istok
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In lugnet.general, Gary Istok writes:
>
>
> r2 wrote:
>
> > Frank Filz wrote in message <3A8763B4.62BC5D21@mindspring.com>...
> > > r2 wrote:
> > > >
> > > > Ray Sanders wrote in message ...
> > > > > Pink perhaps ? With pink train windows ? Yumm !
> > > >
> > > > Pink? YUCK!!! Please don't insult us with Barbie pink.
> > >
> > > Oh, but I need more pink train windows (yes, I said more - these really
> > > exist!). It'd be cool to have trans pink glass and windshield etc.
> > > also...
> > >
> > > What I'm hoping for is yellow windows, but green would be cool also.
> >
> > What about purple? Now that would be bold.
> >
> > Rose
>
> Anybody who doesn't like Pink Lego should go visit the Art Deco district of
> Miami Beach. It gives new meaning to building with color.
>
> Gary Istok
My dream is to someday build a Lego rendition of the Don Cesar hotel (St Pete
Beach FL). A 20's art deco revival monstrosity of a structure. Pink. Need I say
more. Give me the architectural elements in various shades of pink and bulk
bricks in light pink and white. Then I'll disconenct the phone for a few months.
;)
Their website has a minimal photo which does not do it justice, but you get the
idea...
http://www.doncesar.com/
Ray
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Ray Sanders wrote in message ...
> In lugnet.general, Gary Istok writes:
> >
> >
> > r2 wrote:
> >
> > > Frank Filz wrote in message <3A8763B4.62BC5D21@mindspring.com>...
> > > > r2 wrote:
> > > > >
> > > > > Ray Sanders wrote in message ...
> > > > > > Pink perhaps ? With pink train windows ? Yumm !
> > > > >
> > > > > Pink? YUCK!!! Please don't insult us with Barbie pink.
> > > >
> > > > Oh, but I need more pink train windows (yes, I said more - these really
> > > > exist!). It'd be cool to have trans pink glass and windshield etc.
> > > > also...
> > > >
> > > > What I'm hoping for is yellow windows, but green would be cool also.
> > >
> > > What about purple? Now that would be bold.
> > >
> > > Rose
> >
> > Anybody who doesn't like Pink Lego should go visit the Art Deco district • of
> > Miami Beach. It gives new meaning to building with color.
> >
> > Gary Istok
>
> My dream is to someday build a Lego rendition of the Don Cesar hotel (St • Pete
> Beach FL). A 20's art deco revival monstrosity of a structure. Pink. Need I • say
> more. Give me the architectural elements in various shades of pink and bulk
> bricks in light pink and white. Then I'll disconenct the phone for a few • months.
> ;)
>
> Their website has a minimal photo which does not do it justice, but you • get the
> idea...
We've been down this pink Lego, Don Cesar thread before. I grew up a few
miles from "The Don" and all the other pastel colored architecture in
Florida.
My only point, which I have stated before, is that attracting girls to Lego
does not require pink Lego. Not all girls like pink and some if not most
might find it a turn off (of the target age). Especially building a soccer
bus with pink windows. Girls that play soccer really start around 9, usually
past the age of the pink fetish.
The new soccer line has attracted some girls to Lego, and I think adding a
girls soccer bus is a great idea. I just can't think of any soccer loving
gals that would entertain a pink bus, most of them are closer to the tomboy
side than the pink side of girlhood.
Rose
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r2 wrote:
> We've been down this pink Lego, Don Cesar thread before. I grew up a few
> miles from "The Don" and all the other pastel colored architecture in
> Florida.
My mom live's pretty close to it now (at least in the winter), she's got
a place on Treasure Island.
> My only point, which I have stated before, is that attracting girls to Lego
> does not require pink Lego. Not all girls like pink and some if not most
> might find it a turn off (of the target age). Especially building a soccer
> bus with pink windows. Girls that play soccer really start around 9, usually
> past the age of the pink fetish.
I think the point of the pink discussion was more: "Gee wouldn't it be
nifty for (some of) us if TLC did the stereotypical thing and had a pink
bus." I hope TLC will eventually realize that serious builders would
like to see a larger variety of pink parts. I don't care if they're in
sets or in bulk packs or something else, but I'd sure love to be able to
realistically create large creations in pink (don't tell anyone but I've
got a slow effort underway for a couple pink creations, and they aren't
something like a Don Cesar for my town...).
--
Frank Filz
-----------------------------
Work: mailto:ffilz@us.ibm.com (business only please)
Home: mailto:ffilz@mindspring.com
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> has anyone tried creating a cricket style theme using the football
> sets. You could use the 8x16 and the 8x8 field pieces as fielding
> positions on a circular(ish) field, and use a goalie stick to control
> the batter, and maybe some kid of rolling device for the bowler. I
> think it'd be kind of reasonable!
I see what you are getting at, something a bit like the "test match" board game.
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