Subject:
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Re: Catalog nostalgia
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Newsgroups:
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lugnet.general
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Date:
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Mon, 17 Jan 2000 03:53:47 GMT
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Reply-To:
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Troy Cefaratti <mnementh@nacs!Spamless!.net>
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Viewed:
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438 times
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I think that the difference in the catalogs may be representative of who
Lego seems to be targetting them to, and this is indicative of the market
today.
The older catalogs seem to me to be targetted towards parents, and are from
a time not so long ago when parents actually chose which sets to get their
children. (As a kid i do not remember ever asking for a specific set, just
for "Legos", my mom picked the ones she thought I would like)
Today's catalogs seem to be more geared towards the kids themselves, in a
market where kids often tell their parents EXACTLY what they want. I kow my
little brother sure does! So the catalogs are designed to attract the
childs attention and entice them into wanting more sets.
I myself prefer the old ones, which i believe had nicer pictures of the
individual sets, which allowed you to see more clearly exactly what you got
in each set.
Troy
----- Original Message -----
From: Tobias Möller <tobias.moller@telia.com>
Newsgroups: lugnet.general
Sent: Saturday, January 15, 2000 3:11 PM
Subject: Catalog nostalgia
> Take a look at theese two catalog scans from BrickShelf:
>
>
> http://www.brickshelf.com/scans/catalogs/1985/c85eu/index.html
> http://www.brickshelf.com/scans/catalogs/1985/c85nl/index.html
>
> Now, compare them to todays catalogs.
> While the 2000 catalog has a drawn boy with sunglasses, these catalogs • have
> real children in them.
> There are a lot of text boxes saying how creative you can be with LEGO.
> And in the later catalog, there are these minifigs saying something in • dutch
> and holding up bricks. I don´t know what they say, but I think it´s
> something like " all bricks fit together" and "the best toy is the one you
> build yourself".
> Compare this to the "Destroy! Build! Transform! Collect!" texts in the • 2000
> catalog.
> And take a look at the town and space pages...
> Not only are the sets better, compare this *real landscape* with todays
> computer-drawn backgrounds.
>
> Sigh...
>
> --Tobias
>
>
>
>
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Message has 1 Reply:
 | | Re: Catalog nostalgia
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| Troy Cefaratti <mnementh@sbase1.com> wrote in message news:FoGo5x.IxE@lugnet.com... (...) from (...) just (...) my (...) Good insight here Tony, I agree. Many of my older catalogs from the 70's and 80's seem to be speaking to the parents (remember (...) (24 years ago, 18-Jan-00, to lugnet.general)
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Message is in Reply To:
| | Catalog nostalgia
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| Take a look at theese two catalog scans from BrickShelf: (URL) compare them to todays catalogs. While the 2000 catalog has a drawn boy with sunglasses, these catalogs have real children in them. There are a lot of text boxes saying how creative you (...) (24 years ago, 15-Jan-00, to lugnet.general)
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