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In lugnet.lego, Tim Strutt wrote:
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In lugnet.lego, Jake McKee wrote:
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- Your best guess on how many people actively participated with the elements of the kit (took stickers,
- Your best guess on overall LEGO brand “exposure” (amount of people who came in contact with the kit)
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Number of people that actively participated:
I don’t have a count of how many people attended. We gave out all the book
covers/posters, half the first day, and half the second, and still ran out
early both days. Reaching WAY BACK, I think there were 400 posters in the
event kit, and we only gave one to each child, and ran out mid-afternoon, so
I’m going to guess there were more than 500 children in attendance. That is
just a guess though. We gave out stickers along with the book covers until we
ran out of them too. The kids loved both, and every parent could be seen
wandering around with the posters and stickers in their hands.
Unfortunately we received the kit too late to make a play area, since the
required area for each club was already fixed, and we had no extra room. Some
of the green 2x4 bricks did make it into my tunnel for the event though. We
hope to have more space this year for a children-specific area. Thanks again
for all the bricks and elements.
Number of people exposed to the kit:
Again, I can only guess, but I’d say there were just as many adults as
children exposed to the kit in terms of the signage, etc, but we didn’t give
any goodies to the adults. Conservatively, I’m guessing well over 1000 people
in total. We had adults asking for literature for their kids, and even for
themselves, and some even wanted to buy sets from us.
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We just got feedback from the organizer of Railfair Ottawa, and he says
that the attendance was between 2500-3000 with 20-25% being children.
That works out to 500-750 children, which matches my conservative guess.
Tim Strutt
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Message is in Reply To:
 | | Re: Event kit update and request for data
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| (...) Name of Club: ParLUGment Number of Kits received: 1 General location of club and event: Ottawa, Ontario, Canada (Event was Railfair 26, Oct 18-19, 2003) Links to pictures: (2 URLs) Tim Strutt's Brickshelf Folder> (URL) Kevin Dixon's Brickshelf (...) (20 years ago, 4-Jun-04, to lugnet.lego, lugnet.events, lugnet.general, lugnet.org.ca.parlugment, FTX)
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