The LEGO Company : 1939


LEGO Company / 1939	1938 \| 1940

Subject:	Re: Event kit update and request for data
Newsgroups:	lugnet.lego, lugnet.events, lugnet.general, lugnet.org.ca.parlugment
Date:	Fri, 4 Jun 2004 15:27:15 GMT
Viewed:	5283 times

In lugnet.lego, Jake McKee wrote:

Collect Data

Name of Club
Number of kits received (some clubs/groups got more than one because of the amount of events they were running)
General location of both club and event(s) where the kit(s) was used
Links to any pictures you have of the kit
Your best guess on how many people actively participated with the elements of the kit (took stickers,
Your best guess on overall LEGO brand “exposure” (amount of people who came in contact with the kit)

Name of Club: ParLUGment

Number of Kits received: 1

General location of club and event: Ottawa, Ontario, Canada (Event was Railfair 26, Oct 18-19, 2003)

Links to pictures:

Tim Strutt’s Brickshelf Folder

Kevin Dixon’s Brickshelf Folder

Number of people that actively participated:
I don’t have a count of how many people attended. We gave out all the book covers/posters, half the first day, and half the second, and still ran out early both days. Reaching WAY BACK, I think there were 400 posters in the event kit, and we only gave one to each child, and ran out mid-afternoon, so I’m going to guess there were more than 500 children in attendance. That is just a guess though. We gave out stickers along with the book covers until we ran out of them too. The kids loved both, and every parent could be seen wandering around with the posters and stickers in their hands.
Unfortunately we received the kit too late to make a play area, since the required area for each club was already fixed, and we had no extra room. Some of the green 2x4 bricks did make it into my tunnel for the event though. We hope to have more space this year for a children-specific area. Thanks again for all the bricks and elements.

Number of people exposed to the kit:
Again, I can only guess, but I’d say there were just as many adults as children exposed to the kit in terms of the signage, etc, but we didn’t give any goodies to the adults. Conservatively, I’m guessing well over 1000 people in total. We had adults asking for literature for their kids, and even for themselves, and some even wanted to buy sets from us.

Again, I’d like to take one last opportunity to thank you for the kit. It was greatly appreciated by us and those attending the show.

Message has 1 Reply:

		Re: Event kit update and request for data
(...) We just got feedback from the organizer of Railfair Ottawa, and he says that the attendance was between 2500-3000 with 20-25% being children. That works out to 500-750 children, which matches my conservative guess. Tim Strutt (20 years ago, 9-Jul-04, to lugnet.lego, lugnet.events, lugnet.general, lugnet.org.ca.parlugment, FTX)

Message is in Reply To:

		Event kit update and request for data
After quite a long run, the LEGO Event Kits have finally run out. We've sent out scores of the things all over the country in the last 10 months or so. (Or has it been longer?) Now that all of them are gone, I'd like to ask two things: Gather (...) (20 years ago, 3-Jun-04, to lugnet.lego, lugnet.events, lugnet.general, FTX) !!

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