Subject:
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Re: Confused ....?? (Policy on LEGO Logo use)
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Newsgroups:
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lugnet.dear-lego
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Date:
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Fri, 23 May 2003 16:42:16 GMT
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Viewed:
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2655 times
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In lugnet.dear-lego, John Barnes writes:
> I had thought I'd read, right here on lugnet, that pictures which depicted
> the Lego logo were not permitted on Brickshelf. Perhaps I'm wrong, in which
> case please forgive for bring the subject up.
>
> best
>
> JB
The policy is stated at http://www.lego.com/eng/info/fairplay.asp
It says:
The LEGO Logo may not be used on an Unofficial Web Site.
The bright red LEGO logo has become one of the most recognized trademarks in
the world. We have worked hard to make this logo a symbol of high quality
creative products for children. The logo stands for the LEGO Group and we
cannot risk allowing the distinctiveness of this symbol to be diluted. We must,
therefore, insist that the LEGO logo NEVER be used on an unofficial web site.
The LEGO Trademarks may be used under certain Limited Circumstances on an
Unofficial Web Site.
The LEGO trademarks (but not the logo) may be used in a non-commercial manner
to refer to LEGO products or elements which are shown or discussed on a web
site, as long as the trademark is not unduly emphasized or used in a way that
can lead an observer to mistakenly believe that the site is sponsored or
authorized by the LEGO Group.
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Message has 1 Reply:
 | | Re: Confused ....?? (Policy on LEGO Logo use)
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| (...) However, in the Trademark Usage section of the 2002 Brand Book (handed out at Toy Fair, so it's not widely distributed), it says: 6. The LEGO logo should only be reproduced with permission. If there is a need to reproduce a LEGO logo, please (...) (21 years ago, 23-May-03, to lugnet.dear-lego)
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Message is in Reply To:
| | Re: Confused .... ??
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| I had thought I'd read, right here on lugnet, that pictures which depicted the Lego logo were not permitted on Brickshelf. Perhaps I'm wrong, in which case please forgive for bring the subject up. best JB (...) (21 years ago, 19-May-03, to lugnet.dear-lego)
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